Presented by Pam Danziger
President of Unity Marketing
and Par Excellence Magazine
Advisory Board Member
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses as well as the 'classes.' She is president of Unity Marketing, a marketing consulting firm she founded in 1992.
Advising such clients as PPR & Gucci, Diageo, Waterford-Wedgwood, Google, Swarovski, GM, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, and The Conference Board, Pam taps consumer psychology to help clients navigate the changing consumer marketplace.
Follow Pam on Twitter http://www.twitter.com/PamDanziger
Consumer Research Holds the Key to Finding New Direction in Totally Luxury Jewelry New Market
The worst of the recession is over for players in the luxury jewelry market. Now it is time for forward-thinking marketers to pick up the pieces and find new direction in a jewelry market that has changed dramatically as a result of the recession. Critical for luxury marketers to find a new direction in a changed market is understanding the mindset and purchase behavior of the new affluent jewelry consumer. Unity Marketing offers marketers a cost-effective way to understand the dynamics of the post-recession jewelry consumer market through sponsorship of a new jewelry market study.
New Unity Marketing study finds more gifters are logging on for shopping ease
In an economy still in the recovery phase, it is understandable if marketers panic when stores are empty. However, this may not be a retail tragedy; it may be an example of the way the internet is changing consumer behavior.
According to Gifting Report 2010: The Ultimate Guide to the Consumer Gift-Giving Market, a new in-depth report on gfting patterns and behavior, one-third of all gifters -- the largest percentage in the attitudes portion of the survey -- strongly agreed with this statement:
Choice of spokesperson shows this fashion brand knows how to speak to its core customers
A new trend report reveals what Talbots and other fashion brands are doing right in connecting with their affluent customers.
With her classic beauty and timeless appeal, Linda Evangelista seems the perfect spokesmodel to represent a brand whose motto is "tradition transformed." This is just what Talbots, a brand recently rated tops out of a field of 11 fashion brands in connecting with its affluent consumers, has done.
Talbots earns its top rating because it is a brand that understands its core customer, her values and her needs, according to a new Unity Marketing study entitled The Luxury Fashion Consumer & their Favorite Fashion Brands. The choice of Evangelista is yet another way the brand is connecting with their well heeled and over-35 year old customer, who has long admired the model's decades-defying beauty.
Decorating the Outside of their Homes for the Year's Holidays
A new Unity Marketing report explores Americans' seasonal decorating traditions, including Christmas and other holidays throughout the year, and the decorations they buy to enhance their holiday celebrations
People's passion for holiday and seasonal decorating is moving outdoors. In 2009 Americans spent nearly 40 percent of their annual seasonal decorations budget on new outdoor decorations, up from only 22 percent back in 2004, according to a recently released report from Unity Marketing, Christmas and Seasonal Decorations Report 2010 UPDATE.
Heavy internet users spend more on luxury, but luxury clothing brands have catching up to do
For over a decade, the web presence of a luxury clothing and apparel brand has been easy to predict -- a Flash-based catalog with beautiful images but no way to make a purchase. These luxury brands have typically feared that selling online would dilute the experience of the brand, an experience they believed for too long that could only be had face-to-face in a department or luxury branded store.
However now, according to reporting from The New York Times (http://nyti.ms/9wANGu), luxury brands like Marc Jacobs, Jimmy Choo, and La Perla all are finally embracing e-commerce as a way to reach the highest-spending luxury consumer. Their targeting is right, but they have lots of catching up to do.