Presented by Pam Danziger
President of Unity Marketing
and Par Excellence Magazine
Advisory Board Member
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses as well as the 'classes.' She is president of Unity Marketing, a marketing consulting firm she founded in 1992.
Advising such clients as PPR & Gucci, Diageo, Waterford-Wedgwood, Google, Swarovski, GM, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, and The Conference Board, Pam taps consumer psychology to help clients navigate the changing consumer marketplace.
Follow Pam on Twitter http://www.twitter.com/PamDanziger
The Pen Is Mightier than the iPad
Speech delivered by Pam Danziger at National Stationery Show, May 15, 2011
Thanks for inviting me to participate in this panel discussion entitled "Analog Is Mightier than Digital - Believe It!" or as I like to say "The Pen Is Mightier than the iPad."
Before I introduce the panel, I have three key ideas to share about overcoming the challenges that we in the analog stationery industry face in this new digital age. They are easy to remember because each of these three ideas starts with an "I." We need to:
Integrate the new reality of our marketplace, our customers, our challenges, so that we can...
Innovate by creating new products, new services, new ways of selling, new ways to meet the needs of our customers, then we must...
Inspire ourselves, our employees, our partners and most importantly our customers to connect with us in this new future.
Luxury Marketers: That "Made in" Stamp Matters
New Unity Marketing study reveals how affluent consumers feel about where their luxury goods come from
May 2011 Stevens, PA -- In this time of the dollar weakening against international currencies, including the pound, the Euro, and the Canadian dollar, those who market luxury goods may be tempted to hold the line on price by switching their manufacturing operations to countries where production costs are lower.
But a new luxury trend report by Unity Marketing entitled, What Luxury Executives Need to Know about Where Their Products Are Manufactured: How to use "place" to sell more luxury goods, shows that such a cost-cutting move may be a mistake that damages your brand and drives away the very customers you seek. Nearly 70 percent of 1,321 luxury consumers surveyed (avg. income $287.2k) said the place of manufacture is important when considering a new purchase.
Retailing today is not about selling products any more; it's about supplying the customers with the tools they need to create the experiences they crave.
To succeed in business, you have to think about business in new ways
I just got back from the National Stationery Show where I followed Seth Godin talking to an audience of stationery manufacturers,marketers and retailers about how to sell more stationery. Our messages were basically the same the way to succeed in business today is not to keep doing business the same old way, but to sell a new concept, a new idea, that is important and meaningful to the customer. The fact is nobody needs anything that the stationery industry has to sell anymore because stationery has been supplanted by digital media for communicating information, facts, dates, places and times.
An in-depth profile of the online luxury customer
A new trend report tells you who is using the internet to access your brand and how they are connecting online -- through a computer or mobile device, at the company website or through social media or via mobile apps.
Today's luxury marketer may never see his or her best customer. Instead, many affluent consumers are turning to the internet to investigate brands, form connections and make purchases. As they do, they are turning the world of marketing luxury upside down.
Announcing results of April 2011 luxury consumer survey...
Unity Marketing's Forward-Looking LCI Signals Improved Prospects for Luxury Market in Second Quarter 2011.
Yet, despite their improved confidence, luxury consumers kept their spending flat in the first quarter 2011.
Stevens, PA April , 2011 -- Mixed signals: that is what the latest Unity Marketing quarterly survey of affluent consumer confidence delivered for the first six months of 2011.
On a positive note, the Luxury Consumption Index (LCI) rose 6.7 points, the highest rate of growth since first quarter 2010, to reach 82.8 points. However, today the LCI still stands below its post-recession high of 86.9 points reached in January 2010.