Presented by Pam Danziger
President of Unity Marketing
and Par Excellence Magazine
Advisory Board Member
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses as well as the 'classes.' She is president of Unity Marketing, a marketing consulting firm she founded in 1992.
Advising such clients as PPR & Gucci, Diageo, Waterford-Wedgwood, Google, Swarovski, GM, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, and The Conference Board, Pam taps consumer psychology to help clients navigate the changing consumer marketplace.
Follow Pam on Twitter http://www.twitter.com/PamDanziger
Unity Marketing offers a special trial of its Luxury Consumer Tracking Study to new subscribers risk-free
The market for luxury goods, services, and experiences is growing ever more competitive. As the luxury consumer market continues to heat up, market research is no longer an option; it is an absolute necessity. The fact is: The luxury marketer with the most knowledge wins!
Luxury marketers need to know all there is to know about their customers and potential customers. They must stay vigilant in tracking the shifts, turns, and changing preferences among the affluent consumer market. They need up-to-the-minute data, as well as a historical perspective, to anticipate the next major luxury business opportunity or branding challenge. But conducting the regular, routine research needed to identify shifts in the luxury market is extremely costly and time consuming.