Presented by Pam Danziger
President of Unity Marketing
and Par Excellence Magazine
Advisory Board Member
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses as well as the 'classes.' She is president of Unity Marketing, a marketing consulting firm she founded in 1992.
Advising such clients as PPR & Gucci, Diageo, Waterford-Wedgwood, Google, Swarovski, GM, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, and The Conference Board, Pam taps consumer psychology to help clients navigate the changing consumer marketplace.
Follow Pam on Twitter http://www.twitter.com/PamDanziger
Without any innovative, must-have decorations for Christmas 2007, cautious consumers will have little reason to buy
Retailers and marketers are hunkering down for a less than stellar Christmas gift shopping season. Now there is one more reason to add to their gloom -- There is no trendy Christmas decoration that people absolutely must buy to add to their holiday displays. As a result, Christmas decorations sales are expected to remain about the same as last year at $9.3 billion. This according to the last study of the seasonal decorations market from Unity Marketing.
"Innovation drives the seasonal decorations market and this year there is nothing really new to capture people's imaginations and compel them to buy," says Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.
"Last season the must-have item was the outdoor balloon inflatables which contributed to the 9.5 percent growth in sales of Christmas decorations from 2005 to 2006. This year the stores have little to offer that will generate that kind of excitement and stimulate such strong sales."
Unity Marketing Survey Of Luxury Consumers And Their Use Of The Internet Underscores Its Vital Role As A Resource For Luxury Purchases
Think social networking sites are just for teens and tweens who post party photos and lists of favorite bands? Think again. A new generation is flocking to Internet-based social networking sites – and they may well be the adult consumers most likely to make a luxury purchase.
Over 40 percent of luxury consumers visited a social networking site, such as Facebook, YouTube, MySpace, etc. in the past three months. This is the most surprising finding of a new survey by Unity Marketing about how luxury consumers are using the Internet. It is based upon a survey conducted in October among 1,074 affluent consumers who made at least one luxury purchase in the past three months (average income $150,200 and age 43.6 years).
New study from Unity Marketing finds that greeting cards were the fastest growing category in the overall stationery market
The luxury market for luxury greeting cards made a big comeback after four years of steadily declining sales, rising over 11 percent from 2004 to 2006. In 2006 the greeting card market climbed to over $10 billion. This according to the latest report on the stationery luxury market from Unity Marketing.
"From 2000 to 2004 the sales of greeting cards were in steady decline," reports Pam Danzgier, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience. "But in 2005 the tide started to turn as a result of a shift in consumers' shopping preferences away from mass retailers and discounters, like dollar stores, toward more specialty retailers that offered better designs, higher quality and more specialized card choices. In 2006 specialty card and gift shops regained 6 market share points. As a result, the mass merchants are holding on as market share leader by a thread," Danziger announces.
Unity Marketing and Insight2 to launch ground-braking new study into the market for home luxuries
Luxury marketers that target the affluent consumers' home now have a distinct research opportunity that will not only provide them with targeted consumer information through focus groups and surveys, but also enable them to look inside the life -- and home -- of their consumer through contextual video observations.
The research will be lead by Unity Marketing, a leading consulting firm specializing in luxury consumer insights, and Insight2, a cutting-edge product innovation firm.
"By partnering with Insight2 we can deliver to our clients a compelling package of facts and figures that quantitative surveys provide, plus the insights into consumers' mindset and unmet needs that video observations provide," Pam Danziger, president of Unity Marketing and internationally recognized expert on the luxury consumer market said.
Declining consumer confidence, esepcially among the less well-to-do luxury consumers, results in drop of more than 20 percent in average amount spent on luxury
Luxury consumers' feeling of confidence tanked in the third quarter as measured by Unity Marketing's Luxury Consumption Index. The index plummeted to 87.3 points, its lowest level since 2004, following a 4 point drop in the second quarter. The index is based upon an October survey of over 1,000 luxury consumers (average income $150,200 and age 43.6 years) tracking their buying preferences and spending patterns.
Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, said "Two quarters' steady decline in the Luxury Consumption Index predicted a cut in luxury consumer spending, which is exactly what occurred in the third quarter. The amount spent by affluent consumers on luxury dropped 21 percent from an average of $15,283 in the second quarter to $12,142. This is the steepest decline since the fourth quarter of 2004 and it brings the average spending of luxury market consumers to its lowest level since second quarter 2005."