Presented by Pam Danziger
President of Unity Marketing
and Par Excellence Magazine
Advisory Board Member
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses as well as the 'classes.' She is president of Unity Marketing, a marketing consulting firm she founded in 1992.
Advising such clients as PPR & Gucci, Diageo, Waterford-Wedgwood, Google, Swarovski, GM, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, and The Conference Board, Pam taps consumer psychology to help clients navigate the changing consumer marketplace.
Follow Pam on Twitter http://www.twitter.com/PamDanziger
Focus on more affordable – and casual – watches will help Citizen Watch Co. gain market share in the luxury timepiece market
Citizen Watch Co. just announced the acquisition of Bulova Corp. from Loews Corp. for $250 million. With this acquisition, which includes the luxury Wittnauer brand along with mid-priced brands Bulova, Accutron, and Caravelle, Citizen is likely to move up from its current ranking as the fifth most popular luxury watch brand, behind Rolex, Cartier, Omega, and TAG Heuer, according the Unity Marketing's quarterly Luxury Tracking Study which surveys 1,000+ luxury consumers on their luxury purchases and spending.
"The luxury segment of the watch market is likely to get even more competitive in 2008," says Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.
The market for luxury paper is skewing toward young consumers, while middle-aged and older consumers remain the prime market for greeting cards
It's 2008 and instantaneous, digital communications is the norm. Cellular phones, text messaging, personal data assistants, digital cameras, email and a whole host of new media are making paper-based greetings and communications obsolete. Yet while the whole world is going digital, the most technically-advanced adult consumers are turning buying and using luxury paper into something that is hip and cool.
Become A Basic Sponsor Of Unity Marketing's New Survey Of Giftware And Home Decorative Accent Consumers
Unity Marketing, a research firm that has been on the forefront of market research about the giftware and home decorative accent markets, will to conduct a survey among 1,000 recent buyers of giftware and home decorative accent products. The survey will field in late December 2007-early January 2008.
Your company can participate as a basic sponsor for the survey in order to have input into the survey questionnaire, to receive early survey results, to have your company's brand and key competitor brands included in the survey, and to receive the final analysis report with all the latest data and consumer insights.
Christmas Cards Could Be Solution for Budget-Weary Holiday Shoppers
New study from Unity Marketing examines greeting card market and finds optimism for holiday card sales
With gas over $3 per gallon and heating oil prices through the roof, housing values down and consumer confidence falling like a ton of bricks, the Christmas shopping season is looking pretty bleak for many retailers.
New Study From Unity Marketing Finds That Men’s Jewelry is Becoming Increasingly Important in The Overall Jewelry Market
Men have always been an important part of the jewelry market, but mostly as buyers of expensive women's jewelry. Yet their role as exclusive purchasers of women's jewelry is beginning to shift, as the sales of fine jewelry for men virtually doubled from 2004 to 2006 to reach $6 billion, according to a new study published by Unity Marketing entitled the Jewelry and Watch Report, 2007.
"Jewelry designed for men used to be a step-child in the jewelry business, as compared to women's jewelry," said Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience. "But in 2006 the men's jewelry market reached a 10 percent share of the market, so jewelry marketers and retailers can't afford to ignore it any longer."