Presented by Pam Danziger
President of Unity Marketing
and Par Excellence Magazine
Advisory Board Member
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses as well as the 'classes.' She is president of Unity Marketing, a marketing consulting firm she founded in 1992.
Advising such clients as PPR & Gucci, Diageo, Waterford-Wedgwood, Google, Swarovski, GM, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, and The Conference Board, Pam taps consumer psychology to help clients navigate the changing consumer marketplace.
Follow Pam on Twitter http://www.twitter.com/PamDanziger
Who Is Sending Christmas Cards This Year? Fewer than Last Year
Marketers can expect a tough year in sales of cards as demand for greeting cards in general, and Christmas cards in particular, continues to dwindle.
Marketers need to find future direction and opportunity as cultural trends push consumers away from greeting cards -- Unity Marketing plans a new study of the greeting card, stationery and paper products market.
Stevens, PA December 7, 2011 - With less than three weeks before Christmas, how many holiday cards have you received in the mail this year? Fewer than last year, Unity Marketing predicts.
The market for greeting cards is a tough one in today's environment with consumers having so many faster, easier and in many cases cheaper ways to send a greeting. Times have gotten even tougher as a result of the recession, with many consumers looking to cut spending anywhere they can.
And now with the U.S.P.S. slowing the pace of first class mail and making 'snail mail' even less convenient, consumers are being encouraged - even driven - to alternatives to the traditional greeting card.
What is behind this declining demand for greeting cards? "Many cultural trends are afoot that are changing consumers' demand for greeting cards, but one thing is for certain. The business of selling traditional greeting cards is only going to get harder as consumers turn to newer, faster and better communications alternatives," says Pam Danziger, president of Unity Marketing and author of Putting the Luxe Back in Luxury.
Jewelers Losing Dominance in the Jewelry Market -- New Unity Marketing Study Shows Jewelers How to Capture Back their Lost Share
New study of the jewelry market is packed with ideas to help jewelry retailers boost sales this holiday season and beyond
As if the recession wasn't bad enough, jewelers and specialty jewelry stores have been hit by a number of additional factors that have hurt their businesses, according to a new study of the jewelry market published by Unity Marketing. Specifically:
- Jewelers are challenged by the rising cost of precious metals, which has caused consumers to seek out more affordable alternatives, such as new metals like palladium, plated metal, costume jewelry and faux gems like CZs and moissanite to consumers looking for value.
- Jewelry shoppers have turned their back on jewelry stores as their chosen place to shop and have instead favored department stores, internet websites, artisans and art galleries, TV shopping and discounters for new jewelry pieces. Etsy.com is emerging as an online destination for jewelry customers that want that handmade touch.
- With a new value consciousness, today's jewelry consumer is finding she can pick up a new piece for a great price if she shops smart. That is one reason why the average amount jewelry shoppers spent on their last piece of fine jewelry declined by nearly 60 percent from pre-recession 2007 when the average price was $734 to $466 in the most recent survey.
High-End Fashion Brands Need to Tap Facebook, FourSquare and Other Social Media to Connect with their Highest-Value Customers
Unity Marketing's latest research highlights the importance of social media in selling luxury fashion brands
What kind of fashion brand customer is influenced by social media, such as Facebook, Twitter, and FourSquare? If you guessed that only students and young adults with minimal budgets to spend on fashion frequent these sites, you might be surprised. And if you are a luxury fashion brand making this assumption, you may be damaging your brand, according to new research on the high-end fashion customers from Unity Marketing.
>> The study, entitled The Fashionable Affluent, gives insights into how affluent consumers shop for fashion, including how social media influences their fashion choices.
While the data does show that young consumers are more likely to use social media, it also gives a very different income and overall demographic profile than one might expect. The research study was headed up by Pam Danziger, president of Unity Marketing and author of the new book,
Putting the Luxe Back in Luxury: How New Consumer Values Are Redefining the Way We Market Luxury.
Frye Leather Stakes Its Claim to Luxury
The Frye Company is a case study in how to build a luxury brand in the new economy
I love my Frye boots. I’ve owned a number of pairs over the years and just got a new pair from Zappos. Priced at $295 and made with rugged Frye quality leather and all tricked out with straps and buckles, I will enjoy wearing these boots for years to come. That’s why I was thrilled to learn that Frye had just opened its first branded boutique in SoHo. Coincident with that boutique opening, Frye also relaunched its website with enhanced search capability and a new look.
Frye is stepping out to create a new luxury brand based upon its ‘cowboy/girl’ western chic, one that perfectly matches the ‘zeigeist’ for authentic quality and value in the new economy where even the affluent are watching their pennies. Frye has leading-edge design covered too, as low-heeled riding boots are the look this fall.
New Unity Marketing survey reveals where the wealthiest Americans shop...
Discount Department Stores like Target and Kohls Appeal to the Nation's Wealthiest Shoppers
When Apple's retail innovator Ron Johnson joins JC Penney's later this year, he'll already find a critical mass of wealthy shoppers in his midst
Stevens, PA June 2011 -- Think that the nation's wealthiest shoppers, those ultra-affluents at the top 2 percent of U.S. households with incomes of $250,000 and above, shop only at the toniest places? Think again. They are just as eager as shoppers with less disposable income to find good quality at reasonable prices. That's why they shop at discounters like number one ranked Target, as well as at Kohls, Costco and Walmart just like everybody else, according to the latest survey of luxury consumers conducted by Unity Marketing.