I had an interesting and amusing thing happen to me a few months ago and I thought I would share the story to illustrate how software bugs can potentially cost a company a large amount of money
Back in the Spring I released the Expert Product Management Toolkit Bundle. The product includes a copy of my book and four of the related toolkits with templates and training covering product launches, product roadmaps, beta programs and getting great product reviews. It is priced at $349 (a $70 savings), and is available through the 280 Group website and also through the standard book channel.
Amazon listed the book for $349 and began selling it. We sold a few copies and it shot way up in Amazon rank (when you sell one copy you go from ranking 2 million to 1 million), and I was happy. I had made some money, promoted the book and gotten some visibility. Everything went along just fine for the first few weeks.