Women are increasingly attractive to Pharma
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Sometimes - according to pharmaceutical companies - it’s hard to be a woman? From adolescence to old age, drug manufacturers offer artificial alternatives to the natural cycles of the body - contraceptives help avoid unplanned pregnancies, therapies aid fertility. But focusing on potential high earning products misses the long-term view: the creation of a female franchise that meets all of a woman’s needs from cradle to grave.
Women are increasingly attractive to pharma, and numerous companies are in development with treatments for gynecological conditions. The revenue potential for products addressing this market is immense; unsurprisingly, pharmaceutical companies are concentrating their R&D efforts where they are likely to get the best returns.