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Learn the art of repeat business
Going through the work of identifying your target audience, really getting to know them and developing products to meet their needs can be very rewarding.
If you want it to be financially rewarding, you'll also need to learn the art of making repeat sales. Repeat sales generate eighty percent of the profits for a successful business. When you're ready to move beyond the one-time transaction, here are some ideas for mining the gold of repeat business.
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The Luxury Market
Unity Marketing survey of luxury consumers and their use of the Internet undersc
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Speech delivered by Pam Danziger at National
Culture & Lifestyle
Editor Pick's
New Unity Marketing report on the picture framing market finds customers have between 6 and 7 items waiting to be framed -- the makings of a framing boom!
Although the art market has been hit hard by the one-two punch of the recession and a product category that has become increasingly irrelevant to consumers, there is one bright spot on the horizon: Consumers love to frame photos and personal mementos, and they have a number of items waiting in the wings for just the right frame.
"The increase in demand for framing, both custom and ready-made, is being driven by a boomin digital photography," says Pam Danziger, president of Unity Marketing and lead researcher on the latest Art, Wall Decor, Custom Framing, and Picture Frame Report. A newsurvey among 1,300+ category buyers showed that nearly everyone has a digital camera, and almost two-thirds of them printed and framed a photo in the past year, likely to go on a photo wall or in-home gallery.
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Changes in Women's Fashion Spending Indicates Changing Women's Lifestyles
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Fewer Affluent Households Invested In Luxuries For Their Home Last Year, But Those Who Made Purchases Invested Significantly More
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Fewer Consumers Will Show their Love this Valentine's Day with the Purchase of a Greeting Card
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Unity Marketing's New Report on the State of the Luxury Market Is Released
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The Louis Vuitton 'Where Will Life Take You?' Commercial: Everybody Is Talking, but Are They Buying
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Confused about the Gifting Market? Is It Up, Down or Going Sideways?
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Talbots Picks Linda Evangelista for Upcoming Ad Campaign
