Unity Marketing offers a special trial of its Luxury Consumer Tracking Study to new subscribers risk-free
The market for luxury goods, services, and experiences is growing ever more competitive. As the luxury consumer market continues to heat up, market research is no longer an option; it is an absolute necessity. The fact is: The luxury marketer with the most knowledge wins!
Luxury marketers need to know all there is to know about their customers and potential customers. They must stay vigilant in tracking the shifts, turns, and changing preferences among the affluent consumer market. They need up-to-the-minute data, as well as a historical perspective, to anticipate the next major luxury business opportunity or branding challenge. But conducting the regular, routine research needed to identify shifts in the luxury market is extremely costly and time consuming.