The Professional Convention Management Association's (PCMA) - a great reason to join....
Meetings are both a main revenue generator for associations and a primary opportunity for members to meet and network with each other. Their importance to associations cannot be undervalued. As such, association meeting planners increasingly understand that they need to become much more strategic as the importance of the role they play in their association’s future has significantly increased.
PCMA survey reports events generate 40 percent of association revenue.
Conferences, meetings and trade shows are important revenue generators for associations, generating an average of 40 percent of an association's revenue, according to the 2005 Association CEO Survey, conducted by the Professional Convention Management Association's (PCMA) Education Foundation.