New Study to Discover How the Recession and the Housing Crisis Is Impacting the Market for Home Luxuries
Unity Marketing offering sponsorship opportunities for home luxury companies to participate in new survey among affluent consumers. Unity Marketing will conduct an in-depth survey among 750-to-1,000 affluent consumers who recently
Introducing Par Excellence Magazine's Social Networking Community
Find out what our community is made of. Social networking sites are enormously fun for you to expand your online relationships and network within a vibrant and thriving community!
A New Trend Report Provides Predictions For The Luxury Travel Market Through 2011
The long-range forecast for the luxury travel sector now through 2011 is mixed - Bright and sunny for travel providers catering to the pleasure market, with storms and changing winds ahead for marketers that rely primarily on the business
Luxury marketer Edible Arrangements uses consumer insights strategy to grow their gifting business
The need to buy a gift is an important reason why people go shopping. That makes the gifting consumer market an important part of the retail economy. An estimated $1 out of every $10 spent in a GAFO store is made to buy a gift
New survey planned to focus on trends in gift purchases
and what gift buyers will be shopping for in 2010 and beyond. At the close of 2009 most economists believe the worst of the recession is over, but they also predict a slow recovery through 2010 and beyond. Further marketers and retailers are not likely to find this year's holiday gift shopping season to be
Will You Recognise Your Post-Recession Affluent Customer?
New Unity Marketing report details attitudes and motivations of the new luxury consumer. Have you been scanning the luxury horizon, looking for signs of those "green shoots" that signal the regrowth of the market after the recession? If so, be aware that you may not recognize the new species of luxury consumer
Unity Marketing's exclusive Luxury Consumption Index dropped back from 86.9 points, the highest level reached since September 2007, to 77.6 points
Commenting on the backward slide the LCI, Pam Danziger, president of Unity Marketing said, "The rise in the index back in January was a result of new year optimism. Even though the
Harvard Business School Professor finds gifts make people happier than purchases for self
So as holiday gift shopping season approaches, retailers can make more people happy by giving them good gift selections. It is often said that money can't buy happiness, and this is true for most cases. However, writing in the September
Read our articles, surveys, reports and luxury tracking study on the luxury market, brands, marketers, lyfestyle, affluent customers, luxury shoppers, trends, qualitative and quantitative market research and analysis to learn about brand preferences, shopping habits, and attitudes of luxury consumers. Then turn these insights into actionable strategies to reach high spending consumers.
Many articles are written by Pamela N. Danziger, an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. Pamela is president of Unity Marketing, a marketing consulting firm that specializes in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses or the 'classes'. She is also an advisory board member of Par Excellence Magazine.
The growth burst that luxury marketers enjoyed due to aspirational consumers 'trading up' is over, as luxury marketers must now focus on the ultra-affluent consumers with high level of disposable income
Unity Marketing has just published its annual report on the state of the luxury market. The Luxury Report 2010: the Ultimate Guide to the Luxury Consumer Market, provides detail data about the purchase behavior and spending patterns of the nation's most affluent consumers from 2007 through 2009. In addition to its focus on historical shifts and trends in the luxury consumer market, it gives marketers a forward-look into the future trajectory of the luxury consumer that will transform the luxury market in 2010 and beyond.
The need to buy a gift is an important reason why people go shopping. That makes the gifting consumer market an important part of the retail economy. An estimated $1 out of every $10 spent in a GAFO store is made to buy a gift, according to a new Unity Marketing study of the gifting market, The Gifting Report 2010: The Ultimate Guide to the Consumer Gift-Giving Market.
While most marketers pay careful attention to the gifting opportunities of the year's major holidays, many overlook those gift-giving occasions like birthdays, anniversaries, baby showers and friendship/just because gifts that occur randomly year-round. "Marketers miss out on gift occasion sales because they haven't done the research to uncover gifting's hidden revenue potential," says Pam Danziger, president of Unity Marketing and lead researcher on the new gifting study.
Commenting on the backward slide the LCI, Pam Danziger, president of Unity Marketing said, "The rise in the index back in January was a result of new year optimism. Even though the index dropped 9.3 points in April, it is still higher than it was in October 2009. Thus there is every indication that the recovery as measured by luxury consumer confidence is slowly but surely on track. Yet the decline does predict a slow down in luxury expenditures."
The LCI is calculated from the results of Unity Marketing's quarterly Luxury Tracking Survey, conducted April 6-10, 2010 among 1,245 affluent luxury consumers (avg. income $331,500; age 45.6 years; 42 percent male/58 percent female).
The social shopping site Woot (www.woot.com) is the very definition of "sticky". This site encourages users to check back every day to find the latest deal on a luxury item that is only available until stock or time runs out (each deal is only available until 11:59 p.m.).
Social shopping sites combine the best of both internet and bricks-and-mortar shopping experiences. "They offer the thrill of the hunt, the challenge of visiting time and again until the perfect item is found, and the satisfaction of landing a deal. Plus they are destinations of choice for the smart, savvy shopper. It is no wonder these sites are so popular among young affluents," says Pam Danziger, president of Unity Marketing.
SHE HAS OVER $6 TRILLION DOLLARS TO SPEND AND WOULD BUY FROM YOU IN A HEARTBEAT. IF ONLY SHE COULD FIND YOU. NOW SHE CAN.
