A New Trend Report Provides Predictions For The Luxury Travel Market Through 2011
The long-range forecast for the luxury travel sector now through 2011 is mixed - Bright and sunny for travel providers catering to the pleasure market, with storms and changing winds ahead for marketers that rely primarily on the business
New survey planned to focus on trends in gift purchases
and what gift buyers will be shopping for in 2010 and beyond. At the close of 2009 most economists believe the worst of the recession is over, but they also predict a slow recovery through 2010 and beyond. Further marketers and retailers are not likely to find this year's holiday gift shopping season to be
Luxury marketer Edible Arrangements uses consumer insights strategy to grow their gifting business
The need to buy a gift is an important reason why people go shopping. That makes the gifting consumer market an important part of the retail economy. An estimated $1 out of every $10 spent in a GAFO store is made to buy a gift
Will You Recognise Your Post-Recession Affluent Customer?
New Unity Marketing report details attitudes and motivations of the new luxury consumer. Have you been scanning the luxury horizon, looking for signs of those "green shoots" that signal the regrowth of the market after the recession? If so, be aware that you may not recognize the new species of luxury consumer
New Study to Discover How the Recession and the Housing Crisis Is Impacting the Market for Home Luxuries
Unity Marketing offering sponsorship opportunities for home luxury companies to participate in new survey among affluent consumers. Unity Marketing will conduct an in-depth survey among 750-to-1,000 affluent consumers who recently
Harvard Business School Professor finds gifts make people happier than purchases for self
So as holiday gift shopping season approaches, retailers can make more people happy by giving them good gift selections. It is often said that money can't buy happiness, and this is true for most cases. However, writing in the September
Introducing Par Excellence Magazine's Social Networking Community
Find out what our community is made of. Social networking sites are enormously fun for you to expand your online relationships and network within a vibrant and thriving community!
Unity Marketing's exclusive Luxury Consumption Index dropped back from 86.9 points, the highest level reached since September 2007, to 77.6 points
Commenting on the backward slide the LCI, Pam Danziger, president of Unity Marketing said, "The rise in the index back in January was a result of new year optimism. Even though the
Read our articles, surveys, reports and luxury tracking study on the luxury market, brands, marketers, lyfestyle, affluent customers, luxury shoppers, trends, qualitative and quantitative market research and analysis to learn about brand preferences, shopping habits, and attitudes of luxury consumers. Then turn these insights into actionable strategies to reach high spending consumers.
Many articles are written by Pamela N. Danziger, an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. Pamela is president of Unity Marketing, a marketing consulting firm that specializes in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses or the 'classes'. She is also an advisory board member of Par Excellence Magazine.
New study from Unity Marketing finds that greeting cards were the fastest growing category in the overall stationery marketThe market for greeting cards made a big comeback after four years of steadily declining sales, rising over 11 percent from 2004 to 2006. In 2006 the greeting card market for climbed to over $10 billion. This according to the latest report on the stationery market from Unity Marketing.
"From 2000 to 2004 the sales of greeting cards were in steady decline," reports Pam Danzgier, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience. "But in 2005 the tide started to turn as a result of a shift in consumers' shopping preferences away from mass retailers and discounters, like dollar stores, toward more specialty retailers that offered better designs, higher quality and more specialized card choices. In 2006 specialty card and gift shops regained 6 market share points. As a result, the mass merchants are holding on as market share leader by a thread," Danziger announces.
Unity Marketing and Insight2 to launch ground-braking new study into the market for home luxuries
Luxury marketers that target the affluent consumers' home now have a distinct research opportunity that will not only provide them with targeted consumer information through focus groups and surveys, but also enable them to look inside the life -- and home -- of their consumer through contextual video observations.
The research will be lead by Unity Marketing, a leading consulting firm specializing in luxury consumer insights, and Insight2, a cutting-edge product innovation firm.
"By partnering with Insight2 we can deliver to our clients a compelling package of facts and figures that quantitative surveys provide, plus the insights into consumers' mindset and unmet needs that video observations provide," Pam Danziger, president of Unity Marketing and internationally recognized expert on the luxury consumer market said.
Declining consumer confidence, esepcially among the less well-to-do luxury consumers, results in drop of more than 20 percent in average amount spent on luxury
Luxury consumers' feeling of confidence tanked in the third quarter as measured by Unity Marketing's Luxury Consumption Index. The index plummeted to 87.3 points, its lowest level since 2004, following a 4 point drop in the second quarter. The index is based upon an October survey of over 1,000 luxury consumers (average income $150,200 and age 43.6 years) tracking their buying preferences and spending patterns.
Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, said "Two quarters' steady decline in the Luxury Consumption Index predicted a cut in luxury consumer spending, which is exactly what occurred in the third quarter. The amount spent by affluent consumers on luxury dropped 21 percent from an average of $15,283 in the second quarter to $12,142. This is the steepest decline since the fourth quarter of 2004 and it brings the average spending of luxury consumers to its lowest level since second quarter 2005."
Unity Marketing offers a special trial of its Luxury Consumer Tracking Study to new subscribers risk-free
The market for luxury goods, services, and experiences is growing ever more competitive. As the luxury market continues to heat up, market research is no longer an option; it is an absolute necessity. The fact is: The luxury marketer with the most knowledge wins!
Luxury marketers need to know all there is to know about their customers and potential customers. They must stay vigilant in tracking the shifts, turns, and changing preferences among the affluent consumer market. They need up-to-the-minute data, as well as a historical perspective, to anticipate the next major luxury business opportunity or branding challenge. But conducting the regular, routine research needed to identify shifts in the luxury market is extremely costly and time consuming.
SHE HAS OVER $6 TRILLION DOLLARS TO SPEND AND WOULD BUY FROM YOU IN A HEARTBEAT. IF ONLY SHE COULD FIND YOU. NOW SHE CAN.
