Will You Recognise Your Post-Recession Affluent Customer?
New Unity Marketing report details attitudes and motivations of the new luxury consumer. Have you been scanning the luxury horizon, looking for signs of those "green shoots" that signal the regrowth of the market after the recession? If so, be aware that you may not recognize the new species of luxury consumer
Luxury marketer Edible Arrangements uses consumer insights strategy to grow their gifting business
The need to buy a gift is an important reason why people go shopping. That makes the gifting consumer market an important part of the retail economy. An estimated $1 out of every $10 spent in a GAFO store is made to buy a gift
New Study to Discover How the Recession and the Housing Crisis Is Impacting the Market for Home Luxuries
Unity Marketing offering sponsorship opportunities for home luxury companies to participate in new survey among affluent consumers. Unity Marketing will conduct an in-depth survey among 750-to-1,000 affluent consumers who recently
New survey planned to focus on trends in gift purchases
and what gift buyers will be shopping for in 2010 and beyond. At the close of 2009 most economists believe the worst of the recession is over, but they also predict a slow recovery through 2010 and beyond. Further marketers and retailers are not likely to find this year's holiday gift shopping season to be
Unity Marketing's exclusive Luxury Consumption Index dropped back from 86.9 points, the highest level reached since September 2007, to 77.6 points
Commenting on the backward slide the LCI, Pam Danziger, president of Unity Marketing said, "The rise in the index back in January was a result of new year optimism. Even though the
A New Trend Report Provides Predictions For The Luxury Travel Market Through 2011
The long-range forecast for the luxury travel sector now through 2011 is mixed - Bright and sunny for travel providers catering to the pleasure market, with storms and changing winds ahead for marketers that rely primarily on the business
Introducing Par Excellence Magazine's Social Networking Community
Find out what our community is made of. Social networking sites are enormously fun for you to expand your online relationships and network within a vibrant and thriving community!
Harvard Business School Professor finds gifts make people happier than purchases for self
So as holiday gift shopping season approaches, retailers can make more people happy by giving them good gift selections. It is often said that money can't buy happiness, and this is true for most cases. However, writing in the September
Read our articles, surveys, reports and luxury tracking study on the luxury market, brands, marketers, lyfestyle, affluent customers, luxury shoppers, trends, qualitative and quantitative market research and analysis to learn about brand preferences, shopping habits, and attitudes of luxury consumers. Then turn these insights into actionable strategies to reach high spending consumers.
Many articles are written by Pamela N. Danziger, an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. Pamela is president of Unity Marketing, a marketing consulting firm that specializes in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses or the 'classes'. She is also an advisory board member of Par Excellence Magazine.
Unity Marketing's latest research highlights the importance of social media in selling luxury fashion brands
What kind of fashion brand customer is influenced by social media, such as Facebook, Twitter, and FourSquare? If you guessed that only students and young adults with minimal budgets to spend on fashion frequent these sites, you might be surprised. And if you are a luxury fashion brand making this assumption, you may be damaging your brand, according to new research on the high-end fashion customers from Unity Marketing.
>> The study, entitled The Fashionable Affluent, gives insights into how affluent consumers shop for fashion, including how social media influences their fashion choices.
While the data does show that young consumers are more likely to use social media, it also gives a very different income and overall demographic profile than one might expect. The research study was headed up by Pam Danziger, president of Unity Marketing and author of the new book,
Putting the Luxe Back in Luxury: How New Consumer Values Are Redefining the Way We Market Luxury.
The Frye Company is a case study in how to build a luxury brand in the new economy
I love my Frye boots. I’ve owned a number of pairs over the years and just got a new pair from Zappos. Priced at $295 and made with rugged Frye quality leather and all tricked out with straps and buckles, I will enjoy wearing these boots for years to come. That’s why I was thrilled to learn that Frye had just opened its first branded boutique in SoHo. Coincident with that boutique opening, Frye also relaunched its website with enhanced search capability and a new look.
Frye is stepping out to create a new luxury brand based upon its ‘cowboy/girl’ western chic, one that perfectly matches the ‘zeigeist’ for authentic quality and value in the new economy where even the affluent are watching their pennies. Frye has leading-edge design covered too, as low-heeled riding boots are the look this fall.
Discount Department Stores like Target and Kohls Appeal to the Nation's Wealthiest Shoppers
When Apple's retail innovator Ron Johnson joins JC Penney's later this year, he'll already find a critical mass of wealthy shoppers in his midst
Stevens, PA June 2011 -- Think that the nation's wealthiest shoppers, those ultra-affluents at the top 2 percent of U.S. households with incomes of $250,000 and above, shop only at the toniest places? Think again. They are just as eager as shoppers with less disposable income to find good quality at reasonable prices. That's why they shop at discounters like number one ranked Target, as well as at Kohls, Costco and Walmart just like everybody else, according to the latest survey of luxury consumers conducted by Unity Marketing.
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Retailers and small businesses ask: What -- if anything -- should I do about social media?
Social media noise is everywhere these days. You can't even watch the latest television news without getting an invitation to send your comments to the talking head of the day via Twitter, Facebook, the newscaster's webpage, email, or the station's website.
Social media has also gone commercial with international brands like Audi running a Twitter hashtag campaign in their ad for the Super Bowl, easily the most expensive television commercial thanks to its huge audience. Audi's investment in this effort shows the importance they believe social media has attained.
SHE HAS OVER $6 TRILLION DOLLARS TO SPEND AND WOULD BUY FROM YOU IN A HEARTBEAT. IF ONLY SHE COULD FIND YOU. NOW SHE CAN.
