A New Trend Report Provides Predictions For The Luxury Travel Market Through 2011
The long-range forecast for the luxury travel sector now through 2011 is mixed - Bright and sunny for travel providers catering to the pleasure market, with storms and changing winds ahead for marketers that rely primarily on the business
Introducing Par Excellence Magazine's Social Networking Community
Find out what our community is made of. Social networking sites are enormously fun for you to expand your online relationships and network within a vibrant and thriving community!
New Study to Discover How the Recession and the Housing Crisis Is Impacting the Market for Home Luxuries
Unity Marketing offering sponsorship opportunities for home luxury companies to participate in new survey among affluent consumers. Unity Marketing will conduct an in-depth survey among 750-to-1,000 affluent consumers who recently
Harvard Business School Professor finds gifts make people happier than purchases for self
So as holiday gift shopping season approaches, retailers can make more people happy by giving them good gift selections. It is often said that money can't buy happiness, and this is true for most cases. However, writing in the September
Will You Recognise Your Post-Recession Affluent Customer?
New Unity Marketing report details attitudes and motivations of the new luxury consumer. Have you been scanning the luxury horizon, looking for signs of those "green shoots" that signal the regrowth of the market after the recession? If so, be aware that you may not recognize the new species of luxury consumer
New survey planned to focus on trends in gift purchases
and what gift buyers will be shopping for in 2010 and beyond. At the close of 2009 most economists believe the worst of the recession is over, but they also predict a slow recovery through 2010 and beyond. Further marketers and retailers are not likely to find this year's holiday gift shopping season to be
Unity Marketing's exclusive Luxury Consumption Index dropped back from 86.9 points, the highest level reached since September 2007, to 77.6 points
Commenting on the backward slide the LCI, Pam Danziger, president of Unity Marketing said, "The rise in the index back in January was a result of new year optimism. Even though the
Luxury marketer Edible Arrangements uses consumer insights strategy to grow their gifting business
The need to buy a gift is an important reason why people go shopping. That makes the gifting consumer market an important part of the retail economy. An estimated $1 out of every $10 spent in a GAFO store is made to buy a gift
Read our articles, surveys, reports and luxury tracking study on the luxury market, brands, marketers, lyfestyle, affluent customers, luxury shoppers, trends, qualitative and quantitative market research and analysis to learn about brand preferences, shopping habits, and attitudes of luxury consumers. Then turn these insights into actionable strategies to reach high spending consumers.
Many articles are written by Pamela N. Danziger, an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. Pamela is president of Unity Marketing, a marketing consulting firm that specializes in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses or the 'classes'. She is also an advisory board member of Par Excellence Magazine.
The past four years have been challenging for those who create, manufacture, and sell art, custom framing and other related products. Since 2006, the share of households that purchased any art, wall décor, picture frame, or custom framing products declined from 58 percent to 47 percent in 2010. This dramatic drop in people making purchases of items to display on their walls or to frame resulted in a 8.4 percent loss in the total market for art, wall décor, picture frames and custom framing, according to Unity Marketin's new report, Art, Wall Decor, Custom Framing, and Picture Frame Report 2010.
The worst of the recession is over for players in the luxury jewelry market. Now it is time for forward-thinking marketers to pick up the pieces and find new direction in a jewelry market that has changed dramatically as a result of the recession. Critical for luxury marketers to find a new direction in a changed market is understanding the mindset and purchase behavior of the new affluent jewelry consumer. Unity Marketing offers marketers a cost-effective way to understand the dynamics of the post-recession jewelry consumer market through sponsorship of a new jewelry market study.
In an economy still in the recovery phase, it is understandable if marketers panic when stores are empty. However, this may not be a retail tragedy; it may be an example of the way the internet is changing consumer behavior.
According to Gifting Report 2010: The Ultimate Guide to the Consumer Gift-Giving Market, a new in-depth report on gfting patterns and behavior, one-third of all gifters -- the largest percentage in the attitudes portion of the survey -- strongly agreed with this statement:
Choice of spokesperson shows this fashion brand knows how to speak to its core customers
A new trend report reveals what Talbots and other fashion brands are doing right in connecting with their affluent customers.
With her classic beauty and timeless appeal, Linda Evangelista seems the perfect spokesmodel to represent a brand whose motto is "tradition transformed." This is just what Talbots, a brand recently rated tops out of a field of 11 fashion brands in connecting with its affluent consumers, has done.
Talbots earns its top rating because it is a brand that understands its core customer, her values and her needs, according to a new Unity Marketing study entitled The Luxury Fashion Consumer & their Favorite Fashion Brands. The choice of Evangelista is yet another way the brand is connecting with their well heeled and over-35 year old customer, who has long admired the model's decades-defying beauty.
SHE HAS OVER $6 TRILLION DOLLARS TO SPEND AND WOULD BUY FROM YOU IN A HEARTBEAT. IF ONLY SHE COULD FIND YOU. NOW SHE CAN.
