A New Trend Report Provides Predictions For The Luxury Travel Market Through 2011
The long-range forecast for the luxury travel sector now through 2011 is mixed - Bright and sunny for travel providers catering to the pleasure market, with storms and changing winds ahead for marketers that rely primarily on the business
New Study to Discover How the Recession and the Housing Crisis Is Impacting the Market for Home Luxuries
Unity Marketing offering sponsorship opportunities for home luxury companies to participate in new survey among affluent consumers. Unity Marketing will conduct an in-depth survey among 750-to-1,000 affluent consumers who recently
Unity Marketing's exclusive Luxury Consumption Index dropped back from 86.9 points, the highest level reached since September 2007, to 77.6 points
Commenting on the backward slide the LCI, Pam Danziger, president of Unity Marketing said, "The rise in the index back in January was a result of new year optimism. Even though the
Will You Recognise Your Post-Recession Affluent Customer?
New Unity Marketing report details attitudes and motivations of the new luxury consumer. Have you been scanning the luxury horizon, looking for signs of those "green shoots" that signal the regrowth of the market after the recession? If so, be aware that you may not recognize the new species of luxury consumer
New survey planned to focus on trends in gift purchases
and what gift buyers will be shopping for in 2010 and beyond. At the close of 2009 most economists believe the worst of the recession is over, but they also predict a slow recovery through 2010 and beyond. Further marketers and retailers are not likely to find this year's holiday gift shopping season to be
Harvard Business School Professor finds gifts make people happier than purchases for self
So as holiday gift shopping season approaches, retailers can make more people happy by giving them good gift selections. It is often said that money can't buy happiness, and this is true for most cases. However, writing in the September
Introducing Par Excellence Magazine's Social Networking Community
Find out what our community is made of. Social networking sites are enormously fun for you to expand your online relationships and network within a vibrant and thriving community!
Luxury marketer Edible Arrangements uses consumer insights strategy to grow their gifting business
The need to buy a gift is an important reason why people go shopping. That makes the gifting consumer market an important part of the retail economy. An estimated $1 out of every $10 spent in a GAFO store is made to buy a gift
Read our articles, surveys, reports and luxury tracking study on the luxury market, brands, marketers, lifestyle, affluent customers, luxury shoppers, trends, qualitative and quantitative market research and analysis to learn about brand preferences, shopping habits, and attitudes of luxury consumers. Then turn these insights into actionable strategies to reach high spending consumers.
Many articles are written by Pamela N. Danziger, an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. Pamela is president of Unity Marketing, a marketing consulting firm that specializes in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses or the 'classes'. She is also an advisory board member of Par Excellence Magazine.
The 1990s and early 2000s may have been the halcyon days of the fashion accessory. Manolo Blahnik and Christian Louboutin shoes, and wait-listed Birkin handbags led the pack of must-have accessories, and even those who blanched at the high-and-increasing prices of these items gave blue-box jeweler Tiffany and classic handbag brand Coach some of their best years. But those days may well be passed.
Recently I have noticed some major cracks in the armor of these status brands, and my research backs it up. For example, in one recent Wall Street Journal column by fashion advisor Teri Agins, she gave permission to her style conscious readers to eschew logo handbags - she writes, "I have always despised logos." - with advice on how to find handbags that do not include conspicuous brand logos, a badge of expense and social arrival - or at least social aspiration.
The market for luxury home furnishings gets a bounce as the high-end housing market recovers with customers looking for calm after the recession's storm.
August 2012 Stevens, PA -- Finally, the nation's housing market is showing signs of recovery which will bring new opportunities for marketers that sell furniture, home furnishings, appliances, remodeling products and other home-related goods. The National Association of Realtors just released news that existing-home sales rose 10.4 percent in July from last year, while the price of an average home was up 9.4 percent. If current trends continue, that will make 2012 the first year since 2005 in which the number of homes sold and the price they typically sell for rose.
For marketers targeting homeowners at the higher-end of the housing market, there is even more good news in the NAR report. The share of existing-home buyers that are trading up is higher in 2012, as first-time, entry-level home buyers accounted for only about one-third of recent purchasers this year. Historically, first-time buyers make up some 40 percent of home purchasers.
New Unity Marketing study shows seasonal decorations marketers the way to succeed is to understand the changing needs and desires of the decorations customer.
August 2012 Stevens, PA -- Where once the seasonal decorations market was largely defined by Christmas -- with perhaps some smaller holidays and occasions thrown in - today we have a whole new world. Consumers have added Halloween, Thanksgiving and Easter as major decorating holidays, and they appear to be always on the lookout for new ideas to bring a seasonal flare to their homes, spring, summer, fall and winter.
This is according to the Christmas, Halloween and Holiday Decorations Report 2012, the newest report from Unity Marketing detailing the decorations buying behavior of over 1,200 representative survey respondents who purchased decorations in the past 12 months and comparing this data to previous consumer surveys.
Unity Marketing's Pam Danziger publishes a new white paper that explores how affluents view time and what that means for the luxury travel market.
June, 2012 Stevens, PA -- When we think of affluent consumers, we think of money - how they earn it, how they spend it, and how to attract their spending to particular products and services. But to really understand what all consumers hold most dear, you have to understand how they perceive time. A new white paper by Unity Marketing president Pam Danziger, "Luxury of Time: A Generational Perspective," helps luxury marketers better understand their customers' different perceptions of time.
Time is the ultimate luxury, and this is true for the affluent as well as for everyone else. Money is fungible; almost anyone can increase their income by working longer, harder, or smarter. When it comes to money, affluent consumers have plenty of it, since they have incomes and personal wealth way above the nation's average. But having all that money to spend ultimately diminishes the pleasure of new purchases.
For several years, women's fashion designers and retailers have celebrated the surge in interest in the fashion accessory. Starting with Carrie Bradshaw's famous addiction to Manolo Blahnik shoes on Sex and the City, and continuing through years-long waiting lists for an Hérmes Birkin handbag, the women's fashion accessory had been the bright spot for designers and retailers during the recession.
Now, however, the women's apparel industry is expressing concern that women seem to be shying away from making purchases of women's apparel, and that the interest in shoes and handbags has masked a change in consumer behavior regarding fashion.
NEW YORK NY June 28, 2012 - Five years ago, when retailers were sent spiraling from the economic downturn, only 8% of US apparel buyers felt fashion brands and logos were of increasing importance when it came to differentiating their wardrobes. However, in the following years Brand Keys consumer research tells a very different story, especially as to how consumers are making their fashion buying decisions.
Since 2008, the importance of brand names has consistently increased, standing in 2012 at 29%, more than tripling in importance over four years. And consumer expectations continue to rise as shoppers increasingly seek uniqueness in their choice of fashion brands. Taking the top spot is Ralph Lauren / Polo, followed by: one’s favorite sports team, Armani, Nike, and Versace, Chanel, tied for fifth place.
