Unity Marketing's exclusive Luxury Consumption Index dropped back from 86.9 points, the highest level reached since September 2007, to 77.6 points
Commenting on the backward slide the LCI, Pam Danziger, president of Unity Marketing said, "The rise in the index back in January was a result of new year optimism. Even though the
New Study to Discover How the Recession and the Housing Crisis Is Impacting the Market for Home Luxuries
Unity Marketing offering sponsorship opportunities for home luxury companies to participate in new survey among affluent consumers. Unity Marketing will conduct an in-depth survey among 750-to-1,000 affluent consumers who recently
Luxury marketer Edible Arrangements uses consumer insights strategy to grow their gifting business
The need to buy a gift is an important reason why people go shopping. That makes the gifting consumer market an important part of the retail economy. An estimated $1 out of every $10 spent in a GAFO store is made to buy a gift
Harvard Business School Professor finds gifts make people happier than purchases for self
So as holiday gift shopping season approaches, retailers can make more people happy by giving them good gift selections. It is often said that money can't buy happiness, and this is true for most cases. However, writing in the September
New survey planned to focus on trends in gift purchases
and what gift buyers will be shopping for in 2010 and beyond. At the close of 2009 most economists believe the worst of the recession is over, but they also predict a slow recovery through 2010 and beyond. Further marketers and retailers are not likely to find this year's holiday gift shopping season to be
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Will You Recognise Your Post-Recession Affluent Customer?
New Unity Marketing report details attitudes and motivations of the new luxury consumer. Have you been scanning the luxury horizon, looking for signs of those "green shoots" that signal the regrowth of the market after the recession? If so, be aware that you may not recognize the new species of luxury consumer
A New Trend Report Provides Predictions For The Luxury Travel Market Through 2011
The long-range forecast for the luxury travel sector now through 2011 is mixed - Bright and sunny for travel providers catering to the pleasure market, with storms and changing winds ahead for marketers that rely primarily on the business
Read our articles, surveys, reports and luxury tracking study on the luxury market, brands, marketers, lyfestyle, affluent customers, luxury shoppers, trends, qualitative and quantitative market research and analysis to learn about brand preferences, shopping habits, and attitudes of luxury consumers. Then turn these insights into actionable strategies to reach high spending consumers.
Many articles are written by Pamela N. Danziger, an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. Pamela is president of Unity Marketing, a marketing consulting firm that specializes in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses or the 'classes'. She is also an advisory board member of Par Excellence Magazine.
December 16, 2011 Stevens, PA --The Christmas gift shopping season is nearly over, but it seems like the pundits and industry watchers haven't got a clue about what the gift giving consumers are really up to. Take Black Friday sales for example. While some industry experts gleefully put sales on this much-examined retail day several percentage points ahead of last year, others quickly pointed out that any increase in revenues was likely due to the practices of opening store doors as early as Thanksgiving night, effectively tacking another six or eight hours of sales time onto Black Friday.
Marketers can expect a tough year in sales of cards as demand for greeting cards in general, and Christmas cards in particular, continues to dwindle.
Marketers need to find future direction and opportunity as cultural trends push consumers away from greeting cards -- Unity Marketing plans a new study of the greeting card, stationery and paper products market.
Stevens, PA December 7, 2011 - With less than three weeks before Christmas, how many holiday cards have you received in the mail this year? Fewer than last year, Unity Marketing predicts.
According to reporting in The Wall Street Journal, U.S. consumers spent less in October than hoped, disappointing retailers and leading to a rocky first part of November on Wall Street, as the stock market reacted to this decline in consumer spending. However, those who follow Unity Marketing's Luxury Consumption Index (LCI) expected the dip and could plan accordingly.
Stevens, PA October 2011 -- As if the recession wasn't bad enough, jewelers and specialty jewelry stores have been hit by a number of additional factors that have hurt their businesses, according to a new study of the jewelry market published by Unity Marketing. Specifically: