The Luxury Market Business - Market Research, Surveys and Analysis - For Luxury Marketers, Retailers, Advertising Executives, Press...

Syndicated Market Research Studies On The Giftware, Jewelry, Art And Wall Decor, Tabletop, Outdoor Living And Decorating, And Other Consumer Markets

 

bulgari-luxury-jewelryRead our articles, market research, surveys and qualitative and quantitative market research analysis to learn about brand preferences, shopping habits, and attitudes of luxury consumers lifestyles, then turns these insights into actionable strategies for marketers to use to reach these high spending consumers.

Many articles are written by Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. Pamela is president of Unity Marketing, a marketing consulting firm that specializes in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses or the 'classes.'

Unity Marketing's Annual (2010) State Of The Luxury Market Report Published

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Fewer consumers 'traded up' to luxury in 2009 as the share of aspirational luxury consumers fell sharply

 

The growth burst that luxury marketers enjoyed due to aspirational consumers 'trading up' is over, as luxury marketers must now focus on the ultra-affluent consumers with high level of disposable income

Unity Marketing has just published its annual report on the state of the luxury market.  The Luxury Report 2010:  the Ultimate Guide to the Luxury Consumer Market, provides detail data about the purchase behavior and spending patterns of the nation's most affluent consumers from 2007 through 2009.  In addition to its focus on historical shifts and trends in the luxury consumer market, it gives marketers a forward-look into the future trajectory of the luxury consumer that will transform the luxury market in 2010 and beyond.

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Are You Making The Most Of Your Gifting Potential?

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Posted in The Luxury Market - The Luxury Market Business

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Marketer Edible Arrangements uses consumer insights to grow their gifting business

 

The need to buy a gift is an important reason why people go shopping.  That makes the gifting consumer market an important part of the retail economy.  An estimated $1 out of every $10 spent in a GAFO store is made to buy a gift, according to a new Unity Marketing study of the gifting market, The Gifting Report 2010: The Ultimate Guide to the Consumer Gift-Giving Market.

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Talbots Picks Linda Evangelista for Upcoming Ad Campaign

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Written by Pamela N. Danziger
Posted in The Luxury Market - The Luxury Market Business

Linda_EvangelistaChoice Of Spokesperson Shows This Fashion Brand Knows How To Speak To Its Core Customers

 

A new trend report reveals what Talbots and other fashion brands are doing right in connecting with their affluent customers.

Stevens, PA  June 10, 2010 -- With her classic beauty and timeless appeal, Linda Evangelista seems the perfect spokesmodel to represent a brand whose motto is "tradition transformed."  This is just what Talbots, a brand recently rated tops out of a field of 11 fashion brands in connecting with its affluent consumers, has done.

Talbots earns its top rating because it is a brand that understands its core customer, her values and her needs, according to a new Unity Marketing study entitled The Luxury Fashion Consumer & their Favorite Fashion Brands.  The choice of Evangelista is yet another way the brand is connecting with their well heeled and over-35 year old customer, who has long admired the model's decades-defying beauty.

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Affluent Fashion Customers Rate Their Favorite Fashion Brands

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Written by Pamela N. Danziger
Posted in The Luxury Market - The Luxury Market Business

alex-big-coluresA New Trend Report Reveals Ways Fashion Brands Can Connect More Effectively With Their Affluent Customers

 

Stevens, PA  May 20, 2010 -- No longer is high quality and good value for the price what it takes to be a top fashion brand, according to a new survey among 1,245 affluent fashion consumers.  Today the most important measure of excellence in a fashion brand is that it be a good investment.

"This gives the phrase 'investment dressing' a whole new meaning," says Pam Danziger, president of Unity Marketing and lead researcher in the new fashion brand study.  "The concept of investment implies that the purchaser gets a return on what they spend.  Luxury consumers expect their fashion brands to deliver a return on their investment in the form of timelessness, sophistication, and distinction, according to the survey results."

Unity Marketing has just released a new trend report entitled "The Luxury Fashion Consumer & their Favorite Fashion Brands" that examines fashion shopping behavior and the top fashion brands among luxury consumers.  The survey also included questions about fashion shopping and purchases in the past year.

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Changing Consumer Tastes Are Transforming the Art, Wall Decor and Framing Markets

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Written by Pamela N. Danziger
Posted in The Luxury Market - The Luxury Market Business

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New Unity Marketing Study Provides The Facts And Figures Marketers Need To Build Share In The Changing Market For Art, Wall Decor, Picture Frames And Custom Framing

 

Stevens, PA May 17, 2010 -- If you want to know about the tastes and interests of the American consumer, you need only look at his or her walls.  In 2009 Americans invested over $42 billion decorating their walls, says the latest study on art and wall decor by Unity Marketing entitled Art, Wall Decor, Picture Frame and Custom Framing Report, 2010.  However, the research based upon a survey of over 1,300 recent buyers shows how they choose to spend their dollars to decorate their walls is changing, and savvy marketers will react to these changes in focus and taste.

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