Products That Are Made in Italy Have Special Appeal to American Shoppers
Pam Danziger will share the latest research on the power of the 'made in Italy' label to draw shoppers to retailers' stores in New York on May 16
American shoppers believe a product that carries the 'made in Italy' label offers quality, workmanship and style that is superior to items imported from other countries, according to a new survey among 1,300 affluent shoppers conducted by Unity Marketing. This finding offers retailers a powerful merchandising strategy for the current tough retail environment.
Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, explains, "Today's shoppers are cautious about spending money on discretionary or luxury purchases. To encourage shoppers to splurge on buying things they don't really need, retailers and marketers have to offer them real value.
"In the realm of luxury or discretionary purchases, shoppers justify their spending with the expectation they are getting truly extraordinary quality. That is where products imported from Italy can give retailers the edge. People associate 'made in Italy' with the high quality for which they are willing to pay more," Danziger says.
Pam will share ideas about how to compete in today's tough retailing environment
The Italian Trade Commission and 7 W New York, invites you to join Pam Danziger on Friday May 16 at 7 W 34th Stree, New York, NY at 8:30-10 a.m. to share insights from an exclusive study on the market for Italian made giftware and home furnishings conducted for the Italian Trade Commission.
With a focus on delivering an enhanced shopping experience at retail, this presentation, entitled "Italian-Made: Old World Tradition for Today's Modern World," will present key findings from the research about ways retailers can tap opportunities selling to a more affluent shopper who expects superb quality, workmanship, style and attention to detail in the giftware and home decorative accent products she buys.
"The presentation will be power-packed with ideas that retailers can use to enhance the shopping experience in their stores," Danziger explains. "While we will talk specifically about opportunities for retailers in selling Italian-made goods, we will look more broadly at how retailers can tap opportunities to sell more specialized, more unique, more luxurious products to meet shoppers' gift and home decor desires."
Attendance at this exclusive pre-show presentation is FREE, but registration is required.
For media: Charts, tables and graphs are available on request.
- First quarter 2008 Luxury Consumption Index & Luxury Consumer Spending Trends.
- How the Affluent Will Vote in the Upcoming Presidential Election — The Gender Factor.The happiness of luxury consumers -- Money really does buy happiness, but not by much.
- Latest trends and directions in the giftware and home decorative accents market.