New Research Opportunity For Luxury Travel Marketers
Special Investigation Will Explore Future Of The Luxury Travel Market After The Recession
In the current recession the luxury travel sector has been particularly hard hit by cut backs in affluent consumer spending. The latest Unity Marketing Luxury Tracking Study found that spending by affluents on luxury experiences such as travel in the first half of 2009 is off by 16.1 percent when compared to last year.
For luxury travel marketers, insight into the mindset of consumers, their priorities when planning luxury travel experiences, their brand preferences and their expectations of spending is vital for strategic and marketing planning as the recession begins to wane.
A new market research study planned to investigate luxury consumers and their travel plans
Each quarter Unity Marketing's Luxury Tracking Study includes a special investigation into one aspect or another of the luxury consumers' lifestyle. For the 3Q 2009 Luxury Tracking Survey, luxury travel will the subject of a focused research initiative. The survey will field among 1,000-1,200 affluent consumers at the close of the third quarter, on or about the first week of October.
Luxury travel marketers can participate as sponsors in this new investigation and get answers to their specific questions. Sponsor participation includes adding your company's travel brand to the survey, advising on questions to include in the survey, and setting the goals and objectives of the study.
Sponsors will receive the detailed survey cross-tabs within a week of the survey fielding, as well as the complete analysis report that is published about one month after fielding.
Sponsors will recieve key strategic insights that will help them understand the needs and desires of luxury travelers in the new economy.
Sponsors will benefit by delving deeper into the mindset of the luxury traveler
Unity Marketing with its extensive experience researching the purchase behavior and mindset of the luxury consumers will deliver to sponsors key strategic insights that will help them understand the needs and desires of luxury travelers in the new economy.
Sponsors participate in the research by guiding and directing the areas of investigation, defining objectives, areas of inquiry and specifying information and insights to pursue.
Sponsors gain many of the benefits of custom research without the expense, since research costs are shared by a number of different companies.