Danziger To Present Major Findings From A New Study Sponsored By Google Of Ultra-Affluents And The Role Of Internet In Their Luxury Lifestyle
Talk Will Include First-Ever Look At Results Of A Survey With Millionaires – People Earning $1 Million Or More Per Year
Pam Danziger, president of Unity Marketing, will premier the results of an in-depth investigation sponsored by Google into the role the Internet plays in the lifestyles of the ultra-affluents.
The findings of the Google Ultra-Affluent study will be released at the Luxury Interactive 2008 Opening Night Reception hosted by Google, at 6:30 p.m. on June 17. (Only registered Luxury Interactive attendees can attend.
"In the Google study we defined ultra-affluents as consumers with incomes corresponding to the top 2 percent of U.S. households with household incomes of $250,000 or more," Danziger explained. "Unexpectedly in our survey of 1,000 ultra-affluents a surprisingly large segment of millionaires – that is income, not assets – emerged from our sample. This gives us the first look at how not just ultra-affluents (median income $333,000), but millionaires (median income $2.3 million) use the Internet in pursuit of their luxury lifestyles."
"The results provide powerful insights for all luxury brands in how to reach and interact with these extremely high-earning and high-spending luxury consumers. In the study we found the higher the individuals' income, the more likely they are to make the Internet and online shopping a vital partner in their lives. Internet shopping offers the kind of customer service that these extremely high-income individuals value most – access to their favorite brands in the most time efficient way possible. Luxury marketersthat want learn how to more effectively connect their brands with these customers including affluent fashion customers should make a point to attend."
About Google Inc. Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top Web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall Web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.