Danziger To Present Major Findings From A New Study Sponsored By Google Of Ultra-Affluents
Danziger To Present Major Findings From A New Study Sponsored By Google Of Ultra-Affluents And The Role Of Internet In Their Luxury Lifestyle
Talk Will Include First-Ever Look At Results Of A Survey With Millionaires – People Earning $1 Million Or More Per Year
Pam Danziger, president of Unity Marketing, will premier the results of an in-depth investigation sponsored by Google into the role the Internet plays in the lifestyles of the ultra-affluents.
The findings of the Google Ultra-Affluent study will be released at the Luxury Interactive 2008 Opening Night Reception hosted by Google, at 6:30 p.m. on June 17. (Only registered Luxury Interactive attendees can attend. To register, click here
"In the Google study we defined ultra-affluents as consumers with incomes corresponding to the top 2 percent of U.S. households with household incomes of $250,000 or more," Danziger explained. "Unexpectedly in our survey of 1,000 ultra-affluents a surprisingly large segment of millionaires – that is income, not assets – emerged from our sample. This gives us the first look at how not just ultra-affluents (median income $333,000), but millionaires (median income $2.3 million) use the Internet in pursuit of their luxury lifestyles."
"The results provide powerful insights for all luxury brands in how to reach and interact with these extremely high-earning and high-spending luxury consumers. In the study we found the higher the individuals' income, the more likely they are to make the Internet and online shopping a vital partner in their lives. Internet shopping offers the kind of customer service that these extremely high-income individuals value most – access to their favorite brands in the most time efficient way possible. Luxury marketersthat want learn how to more effectively connect their brands with these customers including affluent fashion customers should make a point to attend."
About Google Inc. Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top Web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall Web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
About Pam Danziger and Unity Marketing
- How to Recognize and Sell to the New Post-Recession Affluent Consumer...
If you missed the November 12 webinar, Field Guide to the New Luxury Consumer Market, you can still participate A virtual webinar is available anytime, an...
- Luxury Consumers Are Cutting Back And The Consumers' Age Is Key To Where They Make Their Cut Backs...
Unity Marketing's Luxury Tracking Study Finds Young Affluents And Those Over 40 Choose Different Priorities For Reducing Their Luxury Budgets With affluent...
- Luxury Recession? Bright Spots Amidst the Gloom...
The financial news is grim, but there are opportunities for companies that keep their eye on the prize -- the newly cautious and conservative luxury consumer ...
- Reaching the Affluent Consumer Online - Do Luxury Brands Need an App for That?...
New Research Study Will Answer Your Most Pressing Questions About How To Use The Internet Especially Social Media To Connect With Your Target Luxury Customer ...
- Luxury Marketers: That 'Made in' Stamp Matters...
'Unity Marketing finds luxury consumers prefer luxury goods from the U.S.A. and Italy, while being suspicious of those 'Made in China In this time of finan...
- A More Diverse Affluent Market Is Emerging as the Affluent Segments of the Population Grows...
A More Diverse Affluent Market Is Emerging as the Affluent Segments of the Population Grow Faster than the Lower and Middle Income Segments Unity Marketing f...
- Consumer-Insights Expert Pam Danziger Predicts What The Luxury Market Will Look Like After The Recession...
Luxury Market's New Normal AFTER The Recession Everybody is asking it: What is the 'new normal' in the luxury market after the recession? The answer is...
- Luxury Consumers' Spending Plunges To Its Lowest Level in More Than Two Years...
Declining consumer confidence, esepcially among the less well-to-do luxury consumers, results in drop of more than 20 percent in average amount spent on luxury ...