Consumer Research Holds the Key to Finding New Direction in Totally Luxury Jewelry New Market

 

The worst of the recession is over for players in the luxury jewelry market.  Now it is time for forward-thinking marketers to pick up the pieces and find new direction in a jewelry market that has changed dramatically as a result of the recession. Critical for luxury marketers to find a new direction in a changed market is understanding the mindset and purchase behavior of the new affluent jewelry consumer.  Unity Marketing offers marketers a cost-effective way to understand the dynamics of the post-recession jewelry consumer market through sponsorship of a new jewelry market study. 

New Unity Marketing study finds more gifters are logging on for shopping ease

 

In an economy still in the recovery phase, it is understandable if marketers panic when stores are empty.  However, this may not be a retail tragedy; it may be an example of the way the internet is changing consumer behavior.

According to Gifting Report 2010:  The Ultimate Guide to the Consumer Gift-Giving Market, a new in-depth report on gfting patterns and behavior, one-third of all gifters -- the largest percentage in the attitudes portion of the survey -- strongly agreed with this statement:

Choice of spokesperson shows this fashion brand knows how to speak to its core customers

 

A new trend report reveals what Talbots and other fashion brands are doing right in connecting with their affluent customers.

With her classic beauty and timeless appeal, Linda Evangelista seems the perfect spokesmodel to represent a brand whose motto is "tradition transformed."  This is just what Talbots, a brand recently rated tops out of a field of 11 fashion brands in connecting with its affluent consumers, has done.

Talbots earns its top rating because it is a brand that understands its core customer, her values and her needs, according to a new Unity Marketing study entitled The Luxury Fashion Consumer & their Favorite Fashion Brands.  The choice of Evangelista is yet another way the brand is connecting with their well heeled and over-35 year old customer, who has long admired the model's decades-defying beauty.