Who Is Sending Christmas Cards This Year? Fewer than Last Year

Marketers can expect a tough year in sales of cards as demand for greeting cards in general, and Christmas cards in particular, continues to dwindle.

Marketers need to find future direction and opportunity as cultural trends push consumers away from greeting cards -- Unity Marketing plans a new study of the greeting card, stationery and paper products market.

Stevens, PA December 7, 2011 - With less than three weeks before Christmas, how many holiday cards have you received in the mail this year?  Fewer than last year, Unity Marketing predicts.

Unity's Luxury Consumption Index (LCI) proves predictive of third quarter results, offers indications for future

According to reporting in The Wall Street Journal, U.S. consumers spent less in October than hoped, disappointing retailers and leading to a rocky first part of November on Wall Street, as the stock market reacted to this decline in consumer spending. However, those who follow Unity Marketing's Luxury Consumption Index (LCI) expected the dip and could plan accordingly.

Jewelers Losing Dominance in the Jewelry Market -- New Unity Marketing Study Shows Jewelers How to Capture Back their Lost Share

New study of the jewelry market is packed with ideas to help jewelry retailers boost sales this holiday season and beyond

Stevens, PA October 2011 -- As if the recession wasn't bad enough, jewelers and specialty jewelry stores have been hit by a number of additional factors that have hurt their businesses, according to a new study of the jewelry market published by Unity Marketing. Specifically: