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Luxury marketer Edible Arrangements uses consumer insights strategy to grow their gifting business
The need to buy a gift is an important reason why people go shopping. That makes the gifting consumer market an important part of the retail economy. An estimated $1 out of every $10 spent in a GAFO store is made to buy a gift, according to a new Unity Marketing study of the gifting market, The Gifting Report 2010: The Ultimate Guide to the Consumer Gift-Giving Market.
While most marketers pay careful attention to the gifting opportunities of the year's major holidays, many overlook those gift-giving occasions like birthdays, anniversaries, baby showers and friendship/just because gifts that occur randomly year-round. "Marketers miss out on gift occasion sales because they haven't done the research to uncover gifting's hidden revenue potential," says Pam Danziger, president of Unity Marketing and lead researcher on the new gifting study.
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Luxury Marketers and Retailers - Will You Recognize Your Post-Recession Affluent Customer?
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Magic Words Improve Customer Experience
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Effective Celebrity Product Placement Campaign
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How to REALLY Create Feel Good Connections with Customers
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Small Business Owners - Do You REALLY Value Your Customers?
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Your Marketing Claims Have To Match Reality Closely Enough
Business & Career
The Luxury Market
New Unity Marketing report on the picture framing market finds customers have be
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New Unity Marketing study finds loss of customers is the key challenge facing the art market -- Art marketers must understand consumer motivations in order to attract new customers
The past four years have been challenging for those who create, manufacture, and sell art, custom framing and other related products. Since 2006, the share of households that purchased any art, wall décor, picture frame, or custom framing products declined from 58 percent to 47 percent in 2010. This dramatic drop in people making purchases of items to display on their walls or to frame resulted in a 8.4 percent loss in the total market for art, wall décor, picture frames and custom framing, according to Unity Marketin's new report, Art, Wall Decor, Custom Framing, and Picture Frame Report 2010.
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It's Likely to Be a 'Blue Christmas' for Decorations Marketers and Retailers this Year
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Changing Consumer Tastes Are Transforming the Art, Wall Decor and Framing Markets
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Why 'Christmas in July' Sales Are a Good Idea for Retailers
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For Gift Shoppers, the Internet Is All About Convenience
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Luxury Consumers' Spending Plunges To Its Lowest Level in More Than Two Years
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Talbots Picks Linda Evangelista for Upcoming Ad Campaign
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Top-of-The-Line Sales and Marketing Workshops For Retailers
