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Latest Reviews
Impacting the Bottom Line: The Role Meetings and Planners Play in Driving Strategic Business Results
The Professional Convention Management Association's (PCMA) - a great reason to join....
Meetings are both a main revenue generator for associations and a primary opportunity for members to meet and network with each other. Their importance to associations cannot be undervalued. As such, association meeting planners increasingly understand that they need to become much more strategic as the importance of the role they play in their association’s future has significantly increased.
PCMA survey reports events generate 40 percent of association revenue.
Conferences, meetings and trade shows are important revenue generators for associations, generating an average of 40 percent of an association's revenue, according to the 2005 Association CEO Survey, conducted by the Professional Convention Management Association's (PCMA) Education Foundation.
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Editor Pick's
Fewer consumers 'traded up' to luxury in 2009 as the share of aspirational luxury market consumers fell sharply
The growth burst that luxury marketers enjoyed due to aspirational consumers 'trading up' is over, as luxury marketers must now focus on the ultra-affluent consumers with high level of disposable income
Unity Marketing has just published its annual report on the state of the luxury market. The Luxury Report 2010: the Ultimate Guide to the Luxury Consumer Market, provides detail data about the purchase behavior and spending patterns of the nation's most affluent consumers from 2007 through 2009. In addition to its focus on historical shifts and trends in the luxury consumer market, it gives marketers a forward-look into the future trajectory of the luxury consumer that will transform the luxury market in 2010 and beyond.
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Luxury Consumers Overwhelmingly Plan to Save or Invest - Rather Than Spend - Their Rebate Checks
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Mother's Day Will be the Second Most Important Gift Holiday
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Reaching the Affluent Consumer Online - Do Luxury Brands Need an App for That?
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Luxury and Leisure Are Fashion Brand Favorites in the 2012
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Competition in the Watch Market Grows as Citizen Acquires Bulova
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It's Not (Just) the Economy: Art Marketers Struggle with Need to Attract New Customers
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New Gifting Study Will Give Direction on the Future of Gift Purchases and Shopping
