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I have always found it fascinating that when things get tough economically, one of the first things businesses tend to pull back on is their marketing. At a time when you need clients most, why in the world would you stop trying to reach them? Don't get me wrong, it's important for businesses to keep an eye on their bottom line. But the "We're just going to take a break for a while" or "Let's lay low until people are spending again" is a direct route to going out of business - fast.
Business & Career
The Luxury Market
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Culture & Lifestyle
Editor Pick's
'Unity Marketing finds luxury consumers prefer luxury goods from the U.S.A. and Italy, while being suspicious of those 'Made in China
In this time of financial turmoil in the U.S. and the dollar weakening against international currencies, including the pound, the Euro, and the Canadian dollar, those who market luxury goods may be tempted to hold the line on price by switching their manufacturing operations to countries where production costs are lower.
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Best Gift Ideas for Christmas 2009 - Practical Items that Represent a Good Value
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New Gifting Study Will Give Direction on the Future of Gift Purchases and Shopping
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When It Comes to Seasonal Decorations, American Consumers Have a New Priority
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Changing Demographics and Psychographics of the Greeting Card Market Reveal New Opportunities
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What Does Your Company Need To Know About The Tabletop Market?
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Changing Consumer Tastes Are Transforming the Art, Wall Decor and Framing Markets
Chanel Number 5. - The Story Of Success
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The Natural Leadership Talents Of Women
Design Considerations When Opening An Ice Cream Or Gelato Store
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