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The market for luxury paper is skewing toward young consumers, while middle-aged and older consumers remain the prime market for greeting cards
It's 2008 and instantaneous, digital communications is the norm. Cellular phones, text messaging, personal data assistants, digital cameras, email and a whole host of new media are making paper-based greetings and communications obsolete. Yet while the whole world is going digital, the most technically-advanced adult consumers are turning buying and using luxury paper into something that is hip and cool.
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Business & Career
The Luxury Market
Unity's Luxury Consumption Index (LCI) proves predictive of third quarter result
Social Media, Notably Facebook, MySpace And Twitter, Could Be The Future Way Thi
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Editor Pick's
Unity Marketing's Luxury Consumption Index drops to historic low of 54.4 points as 41 percent of luxury consumers expect to spend less on luxury in the coming year
The doldrums in the U.S. luxury market are expected to continue for at least the next six months based upon the latest survey of luxury consumer confidence conducted by Unity Marketing. The L§uxury Consumption Index (LCI) dropped 9.1 points at the close of the first quarter 2008 to a historic low of 54.4 points. This follows a precipitous drop of 23.8 points at the close of the fourth quarter 2007.
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Consumer-Insights Expert Pam Danziger Predicts What The Luxury Market Will Look Like After The Recession
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Sound Strategy or Dumb Advice?
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Top-of-The-Line Sales and Marketing Workshops For Retailers
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To Be A Friend You Have to Listen: How Luxury Marketers Can Effectively Use Social Media
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Affluent Luxury Shoppers Head Online Through Computers And Mobile Devices
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Luxury Marketers: That 'Made in' Stamp Matters
