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A New Unity Marketing Study Of The Gifting Market Finds That 'Black Friday' Isn't The Most Important Day On Retailer's Calendar:
Black Friday -- the traditional day after Thanksgiving on which retailers' account tallies switch from red to black -- has long been promoted as the most important day on the calendars of luxury marketers wishing to capture the Christmas gift shopper. New data on the gift shopping habits of consumers proves this perception is wrong.
According to Gifting Report 2010: The Ultimate Guide to the Consumer Gift-Giving Market, a new in-depth report on gfting patterns and behavior, two-thirds of all shoppers who give Christmas gifts started their shopping for Christmas 2009 before Thanksgiving. Only one-third started shopping on Black Friday or after.
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The Luxury Market
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Culture & Lifestyle
Editor Pick's
New Research Study Will Answer Your Most Pressing Questions About How To Use The Internet Especially Social Media To Connect With Your Target Luxury Customer And Build Your Luxury Brand
Users of the popular iPhone are accustomed to turning to their phones to manage every portion of their lives, using it to find driving directions, play games, and even function as a flashlight. So, luxury brand Ralph Lauren decided to meet affluent fashion customers where they live, designing a free iPhone app that allows users to scroll through items from their most recent Fashion Week shows and peruse selections from Ralph Lauren‚s current collections.
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Sound Strategy or Dumb Advice?
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This Year Retailers Must Focus on Increased Productivity for Sales Staff - Training Is Key
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Unity Marketing's Annual State of the Luxury Market Report 2011
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The Gifting Report 2010: Guide to the Consumer Gift-Given Market
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Luxury Marketers and Retailers - Will You Recognize Your Post-Recession Affluent Customer?
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It's Not (Just) the Economy: Art Marketers Struggle with Need to Attract New Customers
