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The best time of year to make that 'big' purchase of golf equipment for next year is now - during the fall and winter months
"I want to wait and see what's new so I can get the 'best' club out there" is the purchasing strategy many use. I have seen clients look each year for the 'golden clubs' and wind up with those they were playing with the previous year while they continue their search.
Here's a challenge for you:
Next April or May, take a look at the bulletin board in the locker room at your club or course. You'll notice it is quite bare except for the new handicap sheets. Go take a look in mid June or early July. I will almost guarantee you will see at least one of those $350-$500 drivers for sale. Why? Because, although it was the newest and best, it just did not do the job, as promised, for the golfer who just had to have it.
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Stop Your Drama: How to Avoid the Guilt-Trip Trap
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Repeat Business - Focusing On Your Existing Clients
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How To Lose Belly Fat Fast
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New Research Opportunity For Luxury Travel Marketers
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List Marketing - How To Reach Your Audience Without A List
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Changing Consumer Tastes Are Transforming the Art, Wall Decor and Framing Markets
Business & Career
The Luxury Market
Luxury Marketers: That "Made in" Stamp Matters
New Unity Marketing study reveal
Decorations Are Not Just for Christmas Anymore: New Patterns Emerge in Seasonal
Culture & Lifestyle
Editor Pick's
Announcing results of April 2011 luxury consumer survey...
Unity Marketing's Forward-Looking LCI Signals Improved Prospects for Luxury Market in Second Quarter 2011.
Yet, despite their improved confidence, luxury consumers kept their spending flat in the first quarter 2011.
Stevens, PA April , 2011 -- Mixed signals: that is what the latest Unity Marketing quarterly survey of affluent consumer confidence delivered for the first six months of 2011.
On a positive note, the Luxury Consumption Index (LCI) rose 6.7 points, the highest rate of growth since first quarter 2010, to reach 82.8 points. However, today the LCI still stands below its post-recession high of 86.9 points reached in January 2010.
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Get Ready for a Jewelry Market Rebound after the Recession
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Marie Claire Offers “All Access” To Marketers In Groundbreaking New Attitudinal Study About Women
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Competition in the Watch Market Grows as Citizen Acquires Bulova
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Luxury Consumers' Spending Plunges To Its Lowest Level in More Than Two Years
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Luxury Consumer Confidence Rises and So Does their Spending
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Greeting Card Market Is on the Up Swing as Card Shoppers Turn to Specialty Retailers For More Distinctive Product Offerings
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New Luxury Brands Rating Service Introduced By E-Poll Market Research In Partnership With Unity Marketing
