Tech-Buying Tips For Women - To Help Women Like You Make Better Spending Decisions Regarding Technology Products
Our articles provide information, tech-buying and using tips and advice on social media marketing, online business networking, the use and purchase of consumer electronicsand software by women. Aimed at helping executive women and women business owners make better spending decisions regarding technology products and how best to utilise the power of the internet.
Typically, women business owners buy and use technologydifferently than their male counterparts — they adopt technology because it helps them multi-task and be more efficient. Despite perceptions that technology remains the province of geeks and guys, women owners and consumers are increasingly early adopters of new digital products.
Let me encourage you to devote a few minutes per day to Twitter
Social media platforms provide a great opportunity to build a rapport with potential clients or business partners online, even when you can't communicate regularly in person. You can use Twitter to build a rapport with people you've never met, or to stay in contact with people you meet at an event or conference. Twitter, in particular, makes it easy to have low-pressure conversations, get to know people, and expand the networking you can do at conferences and conventions.
Build a Rapport Before You Meet
One of the best things about Twitter is that it provides you with an easy way to build a rapport with potential clients or business contacts before you ever meet. You can network with people via Twitter weeks or months before an event, and you may even schedule an event because of your connections via Twitter. When you do meet at an event, you don't have to go through the awkward "getting to know you" phase - you already have an established relationship with the person you've been chatting with via Twitter.
Let visitors see the person behind the website
Begin by understanding the difference between direct-response websites and brochure websites:
- Brochure websites have a nice, safe logical layout of information but little, if any, clear calls to action.
- Direct response websites are geared towards getting visitors to take action.
1. Tell them who it's for and what you can do for them in the first few seconds.
Instead of simply having your name at the top ofyour website, use that space to announce WHO your site is for, and WHAT you can do for them. That means that in the first few seconds you target visitors will have the reaction "Yes, this is for me". Of course, that will be at the expense of any untargeted visitors who will click away, but you didn't want them anyway!
Twitter is one of the most popular social networking platforms today, and is growing in popularity exponentially
More and more businesses are turning to Twitter to make connections with clients, other businesses and potential sales leads. The first step to successfully building your online presence via Twitter is to create a profile on Twitter.
What's the best way to create a profile that will get your business noticed on Twitter?
Firstly, What is Twitter? Twitter is essentially a web platform where you can share 140-character snippets with the people who are interested in what you say. In order to see your 140-character updates, people must "Follow" you on Twitter. In order for you to see their updates, you must "Follow" them back. The people who follow you and read what you write are called "Followers," and the people whose updates you can see you are said to be "Following."
I have seen so many women business owners make the mistake of "If I build it, they will come" with their websites
The traditional brochure-style, static site no longer cuts it in today's fast-paced, overcrowded, attention-span-of-a-gnat online culture. If you want to generate traffic to your website, you need to be engaging and you must offer something of value as women business owners. Give me a reason to visit in the first place and another reason to come back for more. Build a relationship with me so that I am inclined to share you with others.
Here are 10 ways to engage, add value and grow your tribe:
If you want to build your brand and your business, then a great Web presence is critical
We are living a revolution in the way people communicate. Practically everyone turns to the Web first when researching products, services and people to do business with.
If you want to build your brand and your business, then a great online personal presence is critical.
I am asked on a regular basis, by clients, friends and strangers alike, "How do I stand out and where do I begin?" Once you've got the basics covered - your brand attributes, collateral materials, tagline and focus, what's the best use of your time and money? When you are clear about who you are, what you stand for and how you can help your target market, you are ready to start building a powerful personal brand presence online.