Women Are Using Computers and Technology More Than Ever
Women managers' mindsets make them natural leaders to take up the charge
Nearly every day, we receive messages in organizations and our personal lives that the world is chaotic and separated by nationality and culture. Yet, in an ambitious worldwide 2004-05 research initiative called "The World at Work," my colleague Dr. Barbara Trautlein and I found the opposite. We discovered more similarity than difference across geography, industry and gender based on interviews with multinational managers on five continents and spanning the organizational Value Chain.
We also reached a key conclusion about "technology" in organizations: It's time to rethink technology's role, boldly asking: "Does technology have a new role to play in a critical 21st century challenge - building connections, collaboration and consensus in ways that it hasn't before?" Moreover, should women managers take the lead, spurring dialogues that would make this possible?
Were you aware that.... Women make 66% of all computer purchases and 51% of all consumer electronic purchases?
The World of Computers & Technology is no longer a bastion of male supremacy. A recent online survey found that women are using computers and technology more than ever in their daily lives. The study, conducted by Harris Interactive on behalf of Intel Corp., investigated the differences between men and women and how they relate to technology.
The survey showed that a growing number of women use technology every day. Women are flocking to laptops, cell phones, and personal organizers. The Consumer Electronics Association (CEA) recently supported that fact by reporting that women splurged more on technology last year than men. According to the CEA, $55 billion of the $96 billion spent on tech products was spent by women.