Women Purchasing - Using Technology - In The Technology Industry

Tech-Buying Tips For Women - To Help Women  Like You Make Better Spending Decisions Regarding Technology Products

 

women-and-technologyOur articles provide information, tech-buying tips and advice on the use and purchase of technology and software by women. Aimed at helping executive women and women business owners make better spending decisions regarding technology products and how best to utilise the power of the internet.

Typically, women business owners buy and use technology differently than their male counterparts — they adopt technology because it helps them multi-task and be more efficient. Despite perceptions that technology remains the province of geeks and guys, women owners and consumers are increasingly early adopters of new digital products.

How To Get More Peeps To Your Website

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I have Seen So Many Business Owners Make The Mistake Of "If I Build It, They Will Come" With Their Websites

 

The traditional brochure-style, static site no longer cuts it in today's fast-paced, overcrowded, attention-span-of-a-gnat online culture.

If you want to generate traffic to your website, you need to be engaging and you must offer something of value. Give me a reason to visit in the first place and another reason to come back for more. Build a relationship with me so that I am inclined to share you with others.

Here are 10 ways to engage, add value and grow your tribe:

  1. Create a Free Giveaway- otherwise known as a "Pink Spoon" (aptly named for the free taste at Baskin & Robbins). It can be a special report, an mp3 download, e-book, checklist or anything else that would be of value to your target client. Create an opt-in box on your website where people can sign up by giving you their name and email address in exchange for your freebie.

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The Twitter Rules Of Engagement

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Note I Used The Word Engagement. Not Selling, Not Spamming And Definitely Not Preaching. What Many Companies Fail To Understand Is Business Success On Twitter Is Secondary To Relationship Building

 

Twitter is a two-way conversation. It's about engagement. You have to get out there and comment, compliment, reply and add value. It's your golden opportunity to share your brand personality with the world.

There has never been a more exciting time to be an entrepreneur. The opportunities to build your presence online and attract attention to your brand using Twitter are endless. The important key for entrepreneurs and companies using Twitter is understanding that it's about sharing, NOT selling. Followers want to see real people with real experiences.

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Dig A Well Before You're Thirsty

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Harvey Mackay Wrote The Book More Than A Decade Ago. I Just Really Like The Title. For Harvey, It Was All About How To Get What You Want From The World Through Networking

 

And while I agree that building an active support network is one of the keys to success, it shouldn't be done at the expense of genuine, mutually engaged relationships.

In other words, don't think of people as merely stepping stones to get you where you need to go. If you're not in it to develop real relationships, there are those who will smell your insincerity a mile away. Sure, we all have an agenda of some sort - goals, objectives, things we want to accomplish. But if you start to use people as the main source of fulfilling your agenda, your ultimate success (if you actually achieve it) will be built like a house of cards.

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Do You Know These Seven Elements Of Online Success?

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If You Are Like Me, Then You Must Have Been Struggling For Some Time Now, Or Maybe You Are Just Starting Out, In Internet Marketing

 

At first, most probably what convinced you to take this step were statements like "make $10,000 in 24 hours" or "quit your regular job by six o'clock tomorrow morning" or any of those other outrageous claims that seem to be flying around on the internet these days.

However, as time goes by and you strive to get over that learning curve, you realize that you have to re-adjust your expectations.

Now, in this article I want to share with you what I consider to be the seven most important elements of online success.

These have come about from my own experience as an internet marketer, as well as from what I have learned from other top marketers, whose work I admire.

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Product Management Productivity Tip: Mastering Email

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The First Productivity-Killing Topic We Will Talk About Is Email

 

Even though I can't see or hear you I imagine there's a big groan when we talk about email. I get 120-140 emails a day. If you don't have a system for email it will overwhelm you and break your spirit. I handle email with a number of tactics.

First, I make an absolute commitment to myself to not continuously process (i.e. read, respond and react) email throughout the day. Notice I said process and not "check." I process email three times a day. I come in a few minutes early just to do this, uninterrupted, in the morning. Then I process it right after lunch and then again at the end of the day. I use a Blackberry with email access to check for urgent messages and changed or cancelled meetings and prune my messages along the way. If there's something that's absolutely critical, I'll address it but I am careful to not fall into the trap of falling into constant email fire drills. Each processing session takes approximately 15 minutes, and I try to limit my email work to less than an hour a day.

Here's the way I go about processing my email.

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