The essence of lifestyle branding is to align what your customer values with your brand values
New trend report presents the lifestyle values of today's luxury consumers -- what matters most to them and how marketers can use insight into luxury consumer values as a platform to build deeper connections with their target customer
VALUE -- It's luxury's new 'black.' Value is what everyone wants, but few understand exactly how to deliver. Is it cheaper price, higher quality? Is it better customer service, more social media, new loyalty program rewards? Each luxury brand manager asking these questions will arrive at different answers, but the place to start is through a deep understanding of their customers and what they value most. Unity Marketing's new trend report The Luxury Consumers and What They Value Most will help.