We are proud that our female customers are smart, spirited, and sophisticated
At Jaguar and Land Rover we know that a luxury vehicle that appeals to women is not about a vanity mirror, but rather a combination of performance, reliability, and safety enclosed by a sleek, sensual exterior. We know this because like many automobile manufacturers, we place great value on the buying power of women.
We have conducted targeted research studies in order to determine what matters most to our female customers when they are considering the purchase of a new vehicle. Not surprisingly, we found that women place value on many of the same qualities in a vehicle that men do. We are proud that our female buyers make smart choices based on performance, power, and style.