Every aspect of global communication is influenced by cultural differences
Business leaders know that intercultural savvy is vitally important – not just because they have to deal increasingly with globalization, but also because the work force within their own national borders is growing more and more diverse.
Culture is, basically, a set of shared values that a group of people holds. Such values affect how you think and act and, more importantly, the kind of criteria by which you judge others. Cultural meanings render some behaviors as normal and right and others strange or wrong. (The Silent Language of Leaders: How Body Language Can Help – or Hurt – How You Lead devotes two chapters to the nonverbal aspects of cross-cultural communication. On my next post I’ll cover some of the body language nuances of global business meetings.)