Your Team and Your Competitors
In the third of this three-part article, we will discuss the last two resources that will make successful marketing possible for your business, no matter the size of your budget.
Resource 4. Your Team
In your company, who is responsible for marketing? If you think "the Marketing Department," I couldn't disagree more. The truth is: No matter how big or small your company, every single person that has the ability to impact your brand or business is in "marketing." Learning how to enlist that team of people can help grow your business exponentially, and it doesn't have to cost you much.
Do your employees know the full extent of your company's offerings and your desired positioning so that they can be your company's biggest cheerleaders? Each member of your team represents a walking/talking potential billboard for your company and even more so for women owned businesses. They are literally "free media" for you, providing on-demand marketing for women business owners every time they shake someone's hand and introduce themselves.