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The market for luxury paper is skewing toward young consumers, while middle-aged and older consumers remain the prime market for greeting cards
It's 2008 and instantaneous, digital communications is the norm. Cellular phones, text messaging, personal data assistants, digital cameras, email and a whole host of new media are making paper-based greetings and communications obsolete. Yet while the whole world is going digital, the most technically-advanced adult consumers are turning buying and using luxury paper into something that is hip and cool.
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Business & Career
The Luxury Market
New Unity Marketing survey reveals where the wealthiest Americans shop
Barneys
This New Report Explores Americans' Decorating Traditions, Including Christmas A
Culture & Lifestyle
Editor Pick's
Luxury Marketers: That "Made in" Stamp Matters
New Unity Marketing study reveals how affluent consumers feel about where their luxury goods come from
May 2011 Stevens, PA -- In this time of the dollar weakening against international currencies, including the pound, the Euro, and the Canadian dollar, those who market luxury goods may be tempted to hold the line on price by switching their manufacturing operations to countries where production costs are lower.
But a new luxury trend report by Unity Marketing entitled, What Luxury Executives Need to Know about Where Their Products Are Manufactured: How to use "place" to sell more luxury goods, shows that such a cost-cutting move may be a mistake that damages your brand and drives away the very customers you seek. Nearly 70 percent of 1,321 luxury consumers surveyed (avg. income $287.2k) said the place of manufacture is important when considering a new purchase.
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Luxury Consumers Are Cutting Back And The Consumers' Age Is Key To Where They Make Their Cut Backs
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April Is National Card and Letter-Writing Month
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Made in America Means Well Made
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Want to Sell More Products? Sell Experiences Instead
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The "It Bag" May Be "It" No Longer, as Consumers Push Back on High Prices
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Social Media Revolutionizes Friend-Get-A-Friend Via Luxury Brand Promotions
