I’m Flavilla Fongang, The Founder Of 3 Colours Rule, The Image Consultancy For Women And Men
I created the 3 colour rule style concept to make looking good and feeling great easy to achieve. I’m a recognised image consultant and provide unique individual and corporate image services.
My services include:
- Personal styling session
- Wardrobe makeover
- Personal Shopping experience
- Colour analysis session
- Makeup session
- Hair styling session
- Look good online service (Photoshoot) - dating
- Profile writing service - dating
- Perfect date outfit service – dating
- Corporate dress code policy
- Corporate image workshop
- Individual corporate dress coaching
1. How did you get to the position you are in today?
My introduction to the image consultancy business came naturally. I already had natural flair for style & colour. Everyone would come to me to ask for fashion, style, wardrobe or personal shopping advice. I always had a strong interest for fashion, style, personal well being and self achievement.
I have a BA in Economics studies & law, BA in marketing & communication and a Masters in International Business. The modules of my Masters included business of fashion. Then I took style and colour courses in Paris to gain reassurance of my skills and my ability to take on this new role. Throughout my studies, I worked on various fashion events, as a retail manager, merchandising manager and department store personal shopper.
After my studies, my professional experience grew whilst working with major corporations and small enterprises. In my previous roles, I travelled through the word (Paris, Rome, the Middle East, New York, Cairo, Washington, Chicago, New Orleans, Nairobi, Barcelona, Tanzania and more) which made me more open-minded about cultural differences. I have seen so many colleagues struggling to get a contract signed because they didn’t realise the impact of non verbal communication. I understood the impact of a strong corporate image and cross cultural differences while interacting with clients in different parts the world. So I also wanted to share that knowledge.
I wanted to offer individual and corporate services with a different approach in comparison to what were offered on the market: transmit knowledge with a concept easily understandable. So it took me a year to develop the products. Then as they say, the rest is history. I am passionate about my company. My best reward is to see the benefits my services bring to all the women and men out there struggling to get the right image and achieve their goals.
2. Why did you choose this profession?
I was keen to do something I enjoy. It was never about the money. I always loved dressing up: choosing my shoes, clothes & accessories. I clearly understood the power of portraying the right image and how it could impact on others. This job suited me perfectly. I’m versatile, exciting, lively, bubbly, creative & passionate. It was a match made in heaven. Plus, the idea of being under the management of someone for the rest of my life didn’t enchant me.
3. What is the ‘average’ day like for you?
Each day is different and that’s the reason why I love my job so much. One day I could be styling a group of mums, next day with a high profile client who needs a new image, another day running a corporate image workshop. So there is no typical day in my job. Morning is usually answering emails, posting interesting links on social networking sites, briefing my team on our weekly target and then start running in heels. My individual and corporate clients are so different, I constantly adapt to their needs in order to get their full satisfaction.
4. If you had a magic wand, what would be the one thing you would change about the fashion industry?
Put some healthy women on catwalks, forbid size 0 models and no more airbrushing in all the magazines. That’s the reason why so many real women feel so bad about themselves.
5. Do you have any tips or advice for people who want to get into the fashion industry?
Everything is achievable if you believe in yourself. When I started I had a sticker on my desk stating “Believing in your dreams and don’t afraid to make them happen”. This simple sentence really motivated me and the support of my family & friends was incredible.
My advice, surround yourself with people who lift you up and ignore the pessimist. To be successful, passion is a must as it will give you the drive to carry on. Know your competitors, be different, better, stronger than them. Each customer is important, comes first, and do not neglect the power of word of mouth.
6. If you weren't a fashion consultant what do you think you would be?
I definitely would have been a dancer and then a dance teacher. I used to be a salsa & hip hop teacher in Paris and enjoyed really much. I trained my team; we participated to competitions, street events, shows and music festivals. I love music & dancing as much as fashion. Dancing is my second passion.
7. Where would you like to be in 10 years time?
My life has been full of surprises and that’s amazing. When I arrived in London 6 years ago, not able to speak English, I never thought I would be where I am today. So in 10 years, 3 Colours Rule would have grown and I would have expanded my services. I would have revamped the image consultancy industry. I can’t tell you all my projects right now but be ready to be surprised.