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Are you aware?
by Pallavi Gogoi in New York
Edited by Patricia O'Connell
We now know based on research from nearly everyone in the consumer electronics industry, including reports coming out of the Consumer Electronics Show that:
Women actually spent more on technology last year than men, according to the Consumer Electronics Association. It says women accounted for $55 billion of the $96 billion spent on electronics gear.
Women are involved in 89 percent of all consumer electronics purchase decisions.
Eighty-four (84) percent of women believe that new technologies can help improve their lives.
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Editor Pick's
Become A Basic Sponsor Of Unity Marketing's New Survey Of Giftware And Home Decorative Accent Consumers
Unity Marketing, a research firm that has been on the forefront of market research about the giftware and home decorative accent markets, will to conduct a survey among 1,000 recent buyers of giftware and home decorative accent products. The survey will field in late December 2007-early January 2008.
Your company can participate as a basic sponsor for the survey in order to have input into the survey questionnaire, to receive early survey results, to have your company's brand and key competitor brands included in the survey, and to receive the final analysis report with all the latest data and consumer insights.
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Affluent Luxury Consumers Hold On Tight To Cash This Quarter
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Virtual Gift Cards Poised To Become The Hot New Gift Item For Future Holiday Seasons
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Jimmy Choo: Does The World Need Another Lifestyle Luxury Brand?
