A personal photo on your website - an important marketing material!
There is one graphic which you should include on all your marketing materials, including your website, and no, it's not your logo. It's your photo.
It amazes me that people will spend hours choosing the colours and design of their marketing materials, pay hundreds to a designer for a fancy logo, and then add a duff photo which does them no justice at all.
So in this article, I want to share some tips on how you can get a great photo for your website or marketing materials that really shows you off to your best advantage.
First of all, why is it important to have a personal photo on your website or other marketing materials?
Because people are curious about you. It's true that 'people buy from people', and this is especially true when you're the one providing the end service to the client. YOU are the most unique part of your business. So how can you make sure you get a great photo that communicates who you are and speaks directly to your target audience.