Basic marketing strategy may stay constant, but the specific actions and advice that experts give is in a constant state of transition
From social media platforms like Twitter to the ever-changing world of blogging, today's legal marketing is a far cry from that of even just five years ago.
Having worked with lawyers for the last 15 years, I've seen, heard and given a lot of advice when it comes to business development. Does it all still apply? No! In order to keep up with clients, you've got to understand what still works.., and what's outdated. Here are few pieces of past wisdom that no longer apply now that the rules have changed!