The top 10 product launch mistakes
A new product launch - if done incorrectly, the marketing efforts may never have a chance to recover no matter how much money and effort are spent. Companies invest millions of dollars each year developing new products and trying to increase their revenues and profitability. Some of these are good product, and some aren't. Nonetheless, they all have one thing in common: without appropriate marketing activities they will most likely fail. In fact, there are many examples of inferior products that have won in the marketplace simply because the marketing was more effective than that of the superior competitor.
Once a product is finished, the first step in successfully bringing a product to market is to execute a successful product launch. If done correctly, a product launch can provide early revenue momentum, a stronger competitive position in the marketplace and a foundation for all other future marketing activities to build upon. If done incorrectly, the marketing efforts may never have a chance to recover no matter how much money and effort are spent.