Never has there been a better time to harness the power of the Web and "Word of Mouse" to propel a brand to seemingly instant recognition and success
For many years the traditional methods for building a brand and getting the word out about your products or services consisted of spending a lot of money on advertising campaigns and even more on a public relations firm to pitch the media on your behalf and hope for the best. Well my friend, the rules have changed. Today you have much more control over your message and who you are able to reach.
Consumers appear to have little patience with traditional advertising such as billboards, television commercials, newspaper ads and messages that pop up in taxi cabs, movie theatres and bathroom stalls. But now you have a tremendous opportunity to publish great content and connect with like-minded networks of people online to build your own buzz, establish yourself as an authority in your industry and attract more clients than ever before.