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" I am tired of all this nonsense about beauty being only skin-deep. That's deep enough. What do you want, an adorable pancreas?" ~ Jean Kerr, author and playwright
by Mary Jo Feldstein, St. Louis Post-Dispatch
These are facts we're sure you know!
Research shows that the baby boomer woman and the executive woman have unique needs. She'll spend more on herself now and she's more conscious of value, comfort, fit and wearability. What she wears must have an edge, but it can't be the somethings that her daughter wears.
Why bother courting the more mature ladies? Spending power.
Their children are gone, they're still working and, in some cases, they're receiving inheritances from parents. All those income streams give baby boomers a pool of discretionary income larger than any generation before, said Marti Barletta, author of "Marketing to Women" and chief executive of TrendSight Group, a marketing firm in suburban Chicago.
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How To Tone Your Receiving Muscles
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Securing the Future of the Game for Women - Why LPGA-USGA Girls Golf is Making a Difference
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How to Accept Hurt: Insights from DBT
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The Fastest Growing Group Of Golfers Is Women. . . Businesswomen
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What to Know When Shopping for Ladies' Golf Clubs
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Thoughts On How Stationery Businesses Can Compete In The Digital Age
Business & Career
The Luxury Market
Unity Marketing's Latest Survey Of Affluent Consumers Shows The Most Highly-Affl
Special Investigation Will Explore Future Of The Luxury Travel Market After The
Culture & Lifestyle
Editor Pick's
Innovation is a challenge for any company, but especially for market leaders in one sector looking to enter into an established market with entrenched competition
"Innovation distinguishes between a leader and a follower" -- Steve Jobs
Frankly I think being a new entrant into an established market space is a far better place to be than to be the market leader, the big dog.
The new entrant can redefine the playing field, turn the leaders' defensive moves back against them, or play a new way to attract a new customer that is looking for a new, innovative solution, rather than the same-old, same-old. The dominant competitor has invested too much in playing the game the old way and so is extremely resistant to change. They don't want to take the risk.
The secret to beating the big dog on the porch is not to think like a big dog, but a little dog. The big dog always loses when he tries to run with the faster, smarter little one.
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Talbots Picks Linda Evangelista for Upcoming Ad Campaign
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Dow Jones Reports That Home Shoppers Are Returning in Late 2009
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New Study of the Seasonal Decorations Market Identifies Opportunities in the Current Market
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Luxury Consumers' Confidence Goes into a Tailspin as They Feel the Pain of the Financial Crisis
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Get Ready for a Jewelry Market Rebound after the Recession
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Virtual Gift Cards Poised To Become The Hot New Gift Item For Future Holiday Seasons
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New Evidence That The "Lipstick Effect" Is At Work In This Recession
