Discount retailers and internet websites will get a boost from increased gift spending this year
Stevens, PA April 26, 2010 -- The message is the same for devoted offspring and smart marketers alike: On May 9 this year, don‚t forget about Mom!
Mother's Day is the second most important gifting holiday, on which over half of all gifters purchase a gift. That puts Mother's Day right behind Christmas in gifting popularity, according to a new research study from Unity Marketing's The Gifting Report 2010: The Ultimate Guide to the Consumer Gift-Giving Market. This report presents an in-depth view of consumers' gift buying and giving behavior for holidays and gift occasions like birthdays and anniversaries throughout the year based upon a survey of 1,680 adult gift buyers.