Are You Reaching The World’s Largest Market?

There’s an economic force on the horizon.  For those who recognize it, stronger sales, higher share and greater profits are the bounty.

That force? The emerging power of women - as consumers, investors, employees, managers and corporate leaders. Cutting edge companies who recognize this opportunity are reaping the benefits, while those blind to it are leaving money on the table for their competitors.

What about you? Are you positioned to secure your share of what Tom Peters calls “Opportunity #1” for the foreseeable future? The market that futurist Faith Popcorn calls “the dominant economic force in the country”?

Like its readers, Par Excellence Magazine.com is sophisticated, multifaceted and from an editorial point of view we cover all of the subjects important to the careers and lives of smart women.

Unlike other women’s titles, Par Excellence Magazine.com is not a magazine just for readers on the way up. It’s the publication for the woman who’s arrived - who knows what she wants, and has the professional influence and financial clout to make it happen. It’s for the woman who wants the best in all areas of her life, whether on the course, in the office or on the town. Having earned her place at the top, she now takes her leisure time as seriously as her boardroom time, and wants to reward herself with the accessories, styles and products that showcase her sophisticated taste. 

Our website is uniquely designed to provide valuable resources for all women unavailable on any other online magazine’s website!

Designed to enhance the life and career of our audience, your potential customer and to assist our advertisers in reaching their target market - smart women, career women and women business owners.

In Par Excellence Magazine.com, top executives share information on all the topics that their counterparts crave, including networking, executive coaching, mentoring, financial planning, fashion, marketing trends, healthy lifestyle, success strategies and much, much more. We aim to be the respected voice amid the chatter of other women’s titles!

Virtually no other magazine captures highly educated, accomplished women as Par Excellence Magazine.com does. The readers of Par Excellence are the women that other women want to emulate. Knowing that they set the example for professional dress and style, these readers attend to their personal needs with the same care they give their professional responsibilities.

Target Audience

Although we get visits from women all over the world, our marketing and targeting strategy leans towards career/business women and women business owners. We’ve designed the site for the woman who’s arrived who knows what she wants, and has the professional influence and financial clout to make it happen. It’s for the woman who wants the best in all areas of her life, whether on the golf course, in the office or on the town.

Having earned her place at the top, she now takes her leisure time as seriously as her boardroom time, and wants to reward herself with the accessories, styles and products that showcase her sophisticated taste. And, since they’re in their prime earning and spending years, they have the interest - and the means - to purchase the best products and services available.

Visitors

• Women 88.7%, Men 11.4%
• In prime earning and spending years
• 74% are ages 26-55
• Upscale 26% earn $50-$90k, 29% are $90,000 plus, over half are in households with incomes of $150,000+
• More than 90% have college degrees, and of these 35% have graduate degrees
• Many are either business owners, CEO’S, executives, entrepreneurs, executive vice president, senior vice-president, vice-president or managing director

Ad Targeting Opportunities

Content: Choose the best Sections and/or Categories that best fit your advertising message and reaches your target audience.

Editorial Sections/Categories

Target an audience based on their interests. Par Excellence Magazine.com covers many of the topics vital to executive women. In Par Excellence Magazine.com, top executives share information on all the topics that their counterparts crave, including networking, executive coaching, mentoring, financial planning, fashion, marketing trends, healthy lifestyle, success strategies and much, much more. Par Excellence Magazine.com aims to be the respected voice amid the chatter of other women’s titles!

Affordable Banner Ad Solutions

Each targeting solution features two Leaderboards banner ads (one at the top of the editorial page and one at the bottom) and one Medium Rectangle banner ad (positioned in the right-hand content area) on every page of every article in each editorial section. A maximum of five banner ads could be rotated in each position so that multiple campaigns could be run on any single page. 

Par Excellence Magazine.com provides an uncluttered environment consisting of fewer advertising units to enhance visitors' experience-and your marketing message. All banner ads appearing above the fold offer high visibility to your creative.

Leaderboard Banner / Footer Super Banner
728 X 90
Maximum Size 30kb

Medium Rectangle
300 X 250
Maximum Size 30kb

Our newsletters adhere to the same general ad product specifications - although specific ad size may vary.

• Static 728x90 and/or 300x250 .jpg/.gif/3rd party hosted simple redirect to static .jpg/.gif ONLY (NO HTML or Javascript mark up allowed)
• Active clickthrough URL/click command must accompany submission of static creative files/tags in .txt/.xls file

Content Channels

Par Excellence Magazine.com organizes its editorial content in channels designed to to make it easy for our site visitors to navigate our information and find exactly the subject matter that interests them the most:

Business & Career

Top executives share information on all the topics that their counterparts crave, including starting and running a business, marketing, raising capital, career advice, success strategies and much more.

Smart Money

Expert tips and advice for women who have different financial requirements than men, on personal finance, how to manage your money and household budgets, insurance, investments and more.

Technology

Informative articles on how women are using, buying and leveraging technology, the internet, utilising website to empower their career and grow their business. 

Travel

Travel articles for women business and leisure trailers. Tips, Advice and ideas on how to enjoy your travels and how to get the most out of your travel. 

Golf For Women

Our golf for women articles about business and leisure golf provide ways for women to connect, network, and learn to play, for business purposes.

Culture and Lifestyle

Culture and lifestyle articles that explore exciting informative ideas about fashion, beauty, politics and society, family matters, food and wine, the arts, history, home and design.

The Luxury Market

Our luxury market reports include syndicated research studies on the jewelry, gifting, fashion, tabletop, decorating, gifts and art market.

Wisdom and Wellbeing

Articles on wisdom and wellbeing providing a guide, advice and information to help women obtain optimal emotional and spiritual health and physical wellbeing personally and well as for the family.

Roadblocks

Roadblocks across Par Excellence Magazine.com offer a high-impact advertising opportunity to launch multiple campaigns and generate immediate awareness and interest among the our site's visitors and members as well as  affluent investors.

Sponsored Article Advertorial

Includes:

• Full (up to 2,000 words) article. To prevent confusion with our journalistic editorial, all sponsor articles begin with the words “FROM OUR SPONSOR”.
• You write the article and we edit according to our publishing and editorial style standards.
• Article becomes part of our perpetual online library of articles, indexed, searchable, listed in our archives.
• An individual in your company gets an article byline, a bio is published with the article, and an author page is created in our online author database.
• Sponsor article has a link on the home page of the magazine for up to one month.
• Sponsor article is promoted with a one-paragraph description in the associated Monthly newsletter 
• (the mailing that comes out right after the article is published).
• Sponsor article is promoted as a “Latest Article” on our homepage.
• Upgrade option: Add one or more logos or screenshots to the article.
• Upgrade option: Add an additional 500 words (up to 4,000 word max) to the article over the base 2,000 words provided.
• Note: because the sponsor article becomes part of our perpetual editorial offering, all sponsor articles are subject to approval of our editorial team prior to publishing.  All sponsor articles must be clearly marked as “FROM OUR SPONSOR” to be clear to readers.

Advertising Specifications

 General Specifications

• Click Thru URL must be provided for all units
• All ad creative are due four (4) business days before start of schedule
• All ads must open a new browser when clicked
• No more than five (5) ad units can be rotated at one time
• All audio must be user initiated

Accepted Rich Media Formats

Expanding Panel Specs

All ads should be coded so that click-throughs launch a new browser window using target=”_blank”

Video

Video advertising is capable across the Tribune landscape. Video can run within an ad unit or between video content inside our In-Page Flash Players.

Specifications

• Dimensions: 640x480
  Aspect Ratio: 16:9
  File Size Limit: 2.5 MB
  File Formats Accepted: WMV*, MOV, FLV (FLV preferred)
  *WMV audio accepted format: Regular WMA Codec

In-Unit Video

• Location: Video contained within a digital ad unit
• Specifications
  Refer to Display Advertising specifications
  Run-time: Preferably under 30 seconds
• Guidelines
  Sound must be user-initiated
  Functioning video controls visible - play/pause, audio, rewind
  Video must not be embedded within the Flash file
  No frequency cap

Pre-Roll Video

• Location: Video contained within In-Page Flash Player
• Specifications
  Refer to specifications listed above
  Run-time: No longer than 15 seconds
• Guidelines
  3rd party ad tags accepted
  Video capped at 2x per user per advertiser per day

Quickstream Video

• Location: Video contained within In-Page Flash Player
• Specifications
  Refer to specifications listed above
  Run-Time: No longer than 3-5 seconds
• Guidelines
  3rd party ad tags accepted
  No frequency cap

Companion Ads

• Location: Run in tandem with Pre-roll or Quickstream video inside or next to In-Page Flash Player
• File Formats Accepted
  JPG/GIF ONLY
• Specifications
  Cube (Medium Rectangle)
  Dimensions: 300 x 250
  File Size Limit: 40K
• Branding Ad
  Dimensions: 300 x 60
  File Size Limit: 40K

Flash Actionscript 1.0/2.0

Specifications

Inserting a clickTag using ActionScript 1.0 or 2.0

• 1. Insert a new button.
• 2. While in the button’s screen, create a “box” that will cover the size of the entire ad in the HIT frame.
• 3. In the main scene, drag the button from the library into a new layer. This layer must be the top layer.
• 4. Add an action to the button. Copy and paste this action EXACTLY as shown below.
  Note: Do Not Embed Your Own Url Into The Clicktag. Please Leave “_Blank” In The Actionscript.
• on(release) {
  getURL(clickTag,"_blank");
  }
• 5. Prior to publishing the movie, select version of the Flash Player 9.0 or earlier in Publish Settings. - Export Movie.

Flash Actionscript 3.0

Specifications

Inserting a clickTag using ActionScript 3.0

• 1. In frame one of your movie scene, insert the following ActionScript.
• clickBtn.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void {
  var sURL: String;
  if ((sURL = root.loaderInfo.parameters.clickTag))
  navigateToURL(new URLRequest(sURL), "_blank");
  }
  });
  
  clickBtn.buttonMode = true;
  clickBtn.useHandCursor = true;
• 2. In another layer, create and insert a movie clip that contains a shape layer, which covers the area dimensions of your clickTag.
• 3. Add the instance name, clickBtn, to your movie clip.

Who To Contact?

If you are interested in advertising on Par Excellence Magazine.com please contact us. 

Thus the mission of Par Excellence Magazine.com is twofold:

• To become the definitive executive women lifestyle publication with some emphasis on career enhancement with some emphasis on the sport of golf.
• To serve as a reference guide highlighting those organizations offering the most valuable products and services which enhance the career success of executive women and the success of women owned businesses, including those products that will help her lives run smoothly.

Integrated Marketing Opportunities. Par Excellence Magazine.com suite of products offers advertisers the ability to reach their customers - our readers and website visitors - from all points of interest.

For advertising enquires or to request a media kit please contact Mike Angel 

Email:   This email address is being protected from spambots. You need JavaScript enabled to view it.