Strategies on How to Develop Your Brand Power
12 Ways to Develop Brand Power!
There’s man-power, girl-power, flower-power, horse-power, higher-power, nuclear-power.
Now there’s... BRAND POWER? Are you building it?
No matter what website, blog or social media site you go to in the marketing, business , advertising and sales space, branding and personal branding are going to come up! Must be important then right? It is, very. Don’t get tired of it, sick of it or bored with it because it will make the difference in your personal and business success.
We’ve gone from the dawning of the age of Aquarius to the dawning of the age of Brand-Poweredness!
If you don’t have a strong, defined, authentic, identifiable, relate-able and active brand today you will get gobbled up and swept away. You don’t have to be huge or national or on television everyday, but you do need to be out, serving, solving and yes selling.
I love the Shark Tank. Inspired entrepreneurs with ideas on how to fill niches. I saw Tiffany Krumins, Ava The Elephant talking medicine dispenser get picked up by Barbara Corcoran and then I met her at Tory Johnson’s first Spark and Hustle in Atlanta in July of 2010. She is now in thousands of stores nationwide including CVS! Ava the Elephant is “brand-powered”.
I love the food channel’s Guy Fieri Diners, Drive-ins and Dives! He profiles little mom and pop stops, who have been in business for generations making some of the most delicious, unique dishes in their towns. Imagine after being on his show, people will make it a destination if they are passing through! Be it burgers, meatloaf, hash browns or latkes, they are all “brand-powered” for what they serve!
Here are 12 strategies on how to develop your brand power
- Be practical and useful
- Be easy to find and understand
- Be helpful and solve problems, pain or fear
- Be authentic and real
- Be caring, kind and generous
- Be grateful and thankful
- Be respectful and have integrity
- Be indispensable
- Be resilient
- Be responsive
- Be paying it forward and giving back
- Be fun and have a sense of humor
How are you developing your brand power?
Stay with it, it will pay off, long term.
About the Author:
Deborah Shane is a motivator, an educator, a catalyst and an advocate. It is who she is and what she does. Deborah’s career has spanned many industries, including entertainment, teaching, sales and mentoring. She spent two decades in broadcast radio, specifically in sales, management and training, in corporate America with Cox Radio and Clear Channel.
Read about Deborah's new book Career Transition - Make the Shift