Making Teleseminars Profitable For Your Business
Teleseminars - the profit-making ability of these super-calls
You're gathering a database of prospects and marketing to those who have shown an interest in what you're selling.
You're sending out direct mailings and e-mails, and you're promoting your next event... you're taking calls, you're booking seats, and you're realizing profits that are just short what you've dreamt of. STOP!
Every method listed above is a piece of the money-making puzzle, but there's at least one element listed there that can be expanded to include an explosion of profits - profits of a caliber that you may have not considered possible.
That element is the "call." If you're talking to one person on the phone, answering his questions and moving closer to a single booking, imagine the potential it could have if you were speaking to 50, 100, or even 150 people at once. And furthermore, imagine if you were charging money for each of those people to participate in that call.
Hadn't considered the teleseminar until now?
Here are a few points that demonstrate the profit-making ability of these super-calls. You can:
1. Charge a participation fee
When every person that's participating in a teleseminar (or simply listening to you speak), has paid a fee (e.g. $50), you make a significant profit. Just think, a mere 10 participants equals a cash realization of $500. If you can book 150 participants, that a whopping $7,500 for 1 or 2 hours of your time! $50 is a small investment for each individual caller, but equates to an astounding profit realization for you.
2. Charge for transcripts
You can make participation in your teleseminar free, but then sell written documentations of the content after it's over. For this method, you must ensure that your content is so fascinating (and packed with indispensable information), that a generous portion of the audience can't resist owning their own copies for future reference.
3. Charge for recordings
Much like the selling of transcripts, you can sell recordings of your teleseminar. Remember to make your seminar worthy of a second listen.
4. Charge for transcripts or recordings in packages
Maybe a caller has dialed into her first teleseminar, and is so fascinated that she wants more information from past teleseminars. Or, maybe your call times aren't ideal for a few of your patrons. In cases such as these, you can wrap up packages of transcripts and/or recordings and sell them to bring in profits.
5. Recycle teleseminar information
Use your teleseminars to compile the information necessary for writing a book, an e-book, newsletters, or articles. Again, you can realize profits above and beyond that initial call.
There are plenty of reasons to get excited about the teleseminar - including:
- the contagious energy that comes with speaking to a large audience
- the ability to take questions that simultaneously satisfy hoards of people
- the platform to spread the word about upcoming events
- and the chance to get the feedback that's indispensable to your marketing plan
But possibly the biggest motivator? The enormous cash-making potential of the teleseminar.
Utilize these tips and come up with your own ways of making teleseminars profitable for your business.
The goal is to do the work once, and to then develop ways to use that information again and again - and to generate profit with each turn.
About the Author
Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you'd like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com
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