Content Marketing And Why It Matters
Content marketing is about getting clients to invite you to interact with them
It's about engaging in a conversation, building trust and providing something of value. The secret to writing great content is to put yourself in your potential client's shoes and look for opportunities to help make her life a little bit easier. It's understanding exactly what your target audience needs to know and delivering it to them time and time again.
What potential clients really want is valuable content that will improve their lives. The Web allows smart entrepreneurs to deliver compelling content that people actually want to consume. We now have the opportunity to create content that not only positions us as authorities in our industries, but is one of the greatest client attraction secrets.
In our rapidly changing business environment, the entrepreneurs who are going to thrive are the ones who engage their clients and build long-term relationships. Here are six reasons why content marketing metters:
1. Helpful articles and information position you as an authority in your industry
Have you "Googled" yourself lately? Do you know how you are perceived online? One way to assure that you are listed high in the search rankings is to send articles to article submission sites on a regular basis. The search engines love new content. A few of the top submission sites include: ezinearticles.com, goarticles.com, article-host.com, ehow.com and ideamarketers.com. You can get your name out there fast and improve your ranking in a matter of weeks.
2. Great content is a huge client attraction tool
Delivering valuable information and resources to your potential clients builds the "know, like and trust" factor. Stay in front of your prospects, create an engaging conversation and you will become a client magnet.
3. Great content actually saves you time
Your potential clients can experience you and your business without your having to spend one-on-one time with each and every person.
4. Your content can be developed into bigger projects down the line
Whether you decide to write a book, create a proprietary system or develop a workshop, if you have already been writing for while and have an archive of information and research to draw from, it might be much easier to create your bigger projects when you are ready.
5. Don't reinvent the wheel
You can repurpose the same content for a newsletter, blog, article submission, speaking engagements and workshops. In other words, do the work once and then use it for multiple purposes. Sure, you may have to tweak depending on the reader/viewer, but you aren't starting from scratch.
6. Writing gives your brand personality
It's an opportunity to exercise your authentic voice. It's also a great way for your target audience to get to know you better and develop trust in you and your brand. Your free content sets the tone for the experience of interacting with you and your business. Do it right the first time and make it count.
I hear grumblings from busy female entrepreneurs that they just don't have the time to write. If you want to build trust with your target market, position yourself as an authority and attract more clients, content marketing is one of the most cost-effective ways to market yourself in the online marketplace.
For most people, writing is a muscle. The more you use it, the easier and better it gets.
About the Author
Liz Dennery Sanders is the CEO of Dennery Marks Inc., a nationally acclaimed brand strategy and celebrity outreach firm, and SheBrand, a company dedicated to empowering other female entrepreneurs and small business owners to build their buzz and create powerful personal brands that attract more clients.