Assess if you're succeeding or missing a step in your brand marketing efforts

 

Unless newsletters, social media, blogs, seminars, and articles are used as supplements to the basics of client attraction, they will do nothing for you. Many believe that it's important to stay ahead of the competition by using the latest in newsletter distribution, social networking strategies, and web traffic steering. I often hear people say, "I'm doing everything right, but I'm just not seeing the results for my business yet". It's true, struggling women business owners often claim that they're doing "everything right", but if they're not enjoying client abundance and the relaxation that comes with steady, predictable, and secure income, they aren't.

Take the Client Abundance Quiz and find out if you're missing any steps.

Modern times dictate the "right things," but unless newsletters, social media, blogs, seminars, and articles are used as supplements to the basics of client attraction, they will do nothing for you, and can even distract your attention from what is essential.

Review each of the questions below and use your answers to assess if you're succeeding or missing a step in your brand marketing efforts. These are the indicators that you could be missing one or more of those all-important client attraction steps.

1. Are you relying on luck, or the "spray and pray method"?

If you're simply keeping the bill collectors at bay, and you're still looking ahead for the next clients to present themselves, you're missing a basic step.

2. Do you feel completely secure in your business?

If you have fear, if you find yourself looking backward with regret and forward with apprehension, you have missed a very important marketing step.

3. When committing your time to modern marketing methods like social networking and building the perfect website, do you realize that you are enjoying few (or no) paying clients?

Then you've overlooked a step.

4. Are you doing the same things as successful business owners, but you're not getting the same results?

You're missing a step that may have come intuitively for them, but needs to be taught to you.

5. Have you experienced client abundance in the past, but a failing economy has caused rejections and decision times to increase, and once-loyal clients to stray?

You have missed an essential step.

6. Are you wasting time, spinning your wheels, stuck in a rut, backpedaling with ineffective methods, or driving on a circular learning curve?

You're missing a step.

7. Do you get sporadic results, sometimes experiencing phenomenal "on" moments, and other times falling flat?

Your steps might be there, but maybe aren't being carried out in the proper order every time.

You believe in a better future for yourself. The fact that you're reading this article is proof of that. If you're missing a step, it's not your fault. Maybe it's not obvious to you, or maybe you've never been taught. Either way, it's time to look ahead, and to find ways to implement the correct steps today.

Picture a combination lock. Unless you turn the dial to each specific number, in the right direction, and in the correct order, every time, it will not unlock. Much like this combination lock, your success will not be unlocked unless you follow the correct steps.

Fifteen years ago, basic principles worked for attracting an abundance of clients. Those principles have not changed - not one word, not one letter. What has changed is the palette from which you can color those efforts. You might be working in a cyber-world, communicating as never before, but unless you embrace the basics, and learn to creatively apply them, your efforts will fall flat.

Modern marketing techniques have their places. After the basics are in place, they can complement and enhance your efforts in ways that speak to our modern world. But it's important to remember that they are condiments, add-ons, not essential to the basic building of your sea of clients.

Modern marketing developments are new, but success isn't. It's as old as the foolproof steps that successful business owners live by.

 

About the Author

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you'd like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com and register for her free Client Attraction teleseminar series at http://www.clientmagnets.com/7secrets