You can compete with the big name players in your market

You can attract corporate clients to buy your services, whether they involve negotiation skills, presentation skills, sales skills, or dealing with difficult clients and colleagues.

Sometimes, the idea that you're at a disadvantage to the big companies is more in your own head than it is in your potential buyer's eyes.

Here's a simple formula to follow when competing for big business:

People can sense when there's real truth in marketing

There aren't many of us who enjoy admitting to our weaknesses. Recognizing our own vulnerabilities makes us feel, well vulnerable. Here's the thing, though. If you want to emotionally connect with your audience - and you do want to do that - you have to find the strength and the courage to be vulnerable. I personally think one of the most powerful ways to really take your marketing to a whole new level is to find within yourself that courage to be vulnerable.

I'll give you the perfect example. At a two-day intensive workshop, I met a gentleman who was really intense about studying direct marketing, copywriting and Internet marketing.

If there's one challenge new entrepreneurs share, it's the need to close more sales

They work very hard, but never seem to meet with enough people to reach their desired goals. There's a better way to meet your goals and it's called "sales automation." Once you learn to automate some or all of the sales process, your closing ratio, and your income, will increase dramatically.

Getting Past Your Objections to Automation

When we're talking about "sales automation," it simply means putting your sales process into a format that doesn't require your physical presence. That may mean writing a great letter that causes prospects to want to buy without needing to meet with you. It could also mean setting up a website and email system that reaches out to prospects and makes your offer in a compelling way that leads them to buy.