Have you ever walked into your local whole foods market and been offered a sample of something delicious?
Let's say it was a new brand of organic guacamole. One bite and you were hooked. You left the store with a nine dollar container, plus the bag of the blue corn tortilla chips they were serving it with.
I have always found it fascinating that when things get tough economically, one of the first things businesses tend to pull back on is their marketing. At a time when you need clients most, why in the world would you stop trying to reach them? Don't get me wrong, it's important for businesses to keep an eye on their bottom line. But the "We're just going to take a break for a while" or "Let's lay low until people are spending again" is a direct route to going out of business - fast.
So why would it make sense to send your product or service to a celebrity - for free?
Our Celebrity Culture Is Incredibly Pervasive. The Media Is Dominated By Coverage Featuring Celebrities And Their Controversial Lives. They're Already Some Of the Highest Paid People In The World, So Why Would It Make Sense To Send Your Product Or Service To A Celebrity - For Free?
In the personal branding process, it's imperative to have a uniqueness statement that establishes rapport and sets you apart from the rest.
The average person has an attention span of merely 15 seconds. You don't have a lot of time when someone asks you the inevitable question, "What do you do?" In the personal branding process, it's imperative to have a uniqueness statement that establishes rapport and sets you apart from the rest.
SHE HAS OVER $6 TRILLION DOLLARS TO SPEND AND WOULD BUY FROM YOU IN A HEARTBEAT. IF ONLY SHE COULD FIND YOU. NOW SHE CAN.
