Svaneti – Europe’s Paradise Rediscovered

Grand Hotel Ushba - as close to heaven as you can get
"During the first hotel season, I think the only complaint we got were from guests about the word 'probably' in our slogan 'Probably the best hotel location on earth'. All those who complained thought we we should take away that word; they strongly believed that they had stayed at the "best hotel location on earth”. - Richard Bærug.
Norwegian-born Richard Bærug is proud of having got involved in a what first seemed to be a modest hotel project in the most beautiful and mountainous part of Georgia and Europe – the remote and somewhat mystical region of Svaneti. During a hiking tour in the summer of 2009 he bounced into the local Argvliani family that possessed two buildings, one of which they wanted to turn into a small hotel. They immidiately decided to cooperate.
"I have been working in the travel industry for many years, but I have never seen such a location as this," Bærug admits.






