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The price of your event and your venue are inextricably linked
Your event must have a high-enough price to cover the costs of your event, as well as to provide you a revenue stream, if you're expecting to make a profit from the event attendance itself. As the venue itself is probably the single most expensive aspect of your event, the price you charge is directly related to what venue you select. Make sure you price a ticket to your event accordingly to correspond with your venue.
When Pricing Your Event, Consider Your Target Audience
First and foremost, you must price an event for your target audience. If you're charging $1,000 for a local business to attend a one-day event, you might be charging too much. Conversely, if you're only charging $150 for a three-day business conference, your price is too low and businesses won't take you seriously.
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The Luxury Market
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An in-depth profile of the online luxury customer
A new trend report tells you who is using the internet to access your brand and how they are connecting online -- through a computer or mobile device, at the company website or through social media or via mobile apps.
Today's luxury marketer may never see his or her best customer. Instead, many affluent consumers are turning to the internet to investigate brands, form connections and make purchases. As they do, they are turning the world of marketing luxury upside down.
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Highlights Reported In The Luxury Market Report 2010
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Shoppers Turn More Often To The Internet Than To Specialty Gift Stores To Buy Gifts
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Luxury Consumers Are Cutting Back And The Consumers' Age Is Key To Where They Make Their Cut Backs
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Do You Need the Latest Statistics on the Giftware and Home Decorative Accents Consumer Markets?
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Social Media for Small Business: When is the time right?
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The Louis Vuitton 'Where Will Life Take You?' Commercial: Everybody Is Talking, but Are They Buying
