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New Unity Marketing study finds more gifters are logging on for shopping ease
In an economy still in the recovery phase, it is understandable if marketers panic when stores are empty. However, this may not be a retail tragedy; it may be an example of the way the internet is changing consumer behavior.
According to Gifting Report 2010: The Ultimate Guide to the Consumer Gift-Giving Market, a new in-depth report on gfting patterns and behavior, one-third of all gifters -- the largest percentage in the attitudes portion of the survey -- strongly agreed with this statement:
The Fascinating History Of Golf Instruction 
Want to Sell More Products? Sell Experiences Instead 
Join the Executive Women's Golf Association! 
Legal Marketing Wisdom You Should Ignore 
The Main Issues Discussed in Parenting Courses 
Am I A Leader? Business & Career
The Luxury Market
As Luxury Consumers Deal With Their 'Hangover,' Unity Marketing Offers Luxury Ma
Unity Marketing's Research Suggests Great Ideas For Christmas Gifting This Yea
Culture & Lifestyle
Editor Pick's
Innovation is a challenge for any company, but especially for market leaders in one sector looking to enter into an established market with entrenched competition
"Innovation distinguishes between a leader and a follower" -- Steve Jobs
Frankly I think being a new entrant into an established market space is a far better place to be than to be the market leader, the big dog.
The new entrant can redefine the playing field, turn the leaders' defensive moves back against them, or play a new way to attract a new customer that is looking for a new, innovative solution, rather than the same-old, same-old. The dominant competitor has invested too much in playing the game the old way and so is extremely resistant to change. They don't want to take the risk.
The secret to beating the big dog on the porch is not to think like a big dog, but a little dog. The big dog always loses when he tries to run with the faster, smarter little one.
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Luxury Online - New Study To Help Brands Find Direction
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Unity Marketing Predicts Luxury Consumer Behavior for Fourth Quarter
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A More Diverse Affluent Market Is Emerging as the Affluent Segments of the Population Grows
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Unity Marketing's New Report on the State of the Luxury Market Is Released
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Get Ready for a Jewelry Market Rebound after the Recession
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Younger Consumers Key To The Future For Christmas Card Marketers
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Changing Demographics and Psychographics of the Greeting Card Market Reveal New Opportunities
