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Focus on more affordable – and casual – watches will help Citizen Watch Co. gain market share in the luxury timepiece market
Citizen Watch Co. just announced the acquisition of Bulova Corp. from Loews Corp. for $250 million. With this acquisition, which includes the luxury Wittnauer brand along with mid-priced brands Bulova, Accutron, and Caravelle, Citizen is likely to move up from its current ranking as the fifth most popular luxury watch brand, behind Rolex, Cartier, Omega, and TAG Heuer, according the Unity Marketing's quarterly Luxury Tracking Study which surveys 1,000+ luxury consumers on their luxury purchases and spending.
"The luxury segment of the watch market is likely to get even more competitive in 2008," says Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.
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The Luxury Market
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Culture & Lifestyle
Editor Pick's
New Study to Discover How the Recession and the Housing Crisis Is Impacting the Market for Home Luxuries
Unity Marketing offering sponsorship opportunities for home luxury companies to participate in new survey among affluent consumers
Unity Marketing will conduct an in-depth survey among 750-to-1,000 affluent consumers who recently purchased luxury home furnishings or recently participated in a home remodeling or redecorating project or who built a new home.
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Thoughts On How Stationery Businesses Can Compete In The Digital Age
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Shoppers Turn More Often To The Internet Than To Specialty Gift Stores To Buy Gifts
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Luxury Consumers' Spending Plunges To Its Lowest Level in More Than Two Years
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Luxury Market Consumer Spending Send Mixed Signals about the Luxury Economy
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Luxury Travel Sector Hard Hit By Cut Backs In Affluent Consumer Spending
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Long-Range Forecast for the Luxury Travel Market Is Mixed Through 2010
