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New Study From Unity Marketing Finds That Men’s Jewelry is Becoming Increasingly Important in The Overall Jewelry Market
Men have always been an important part of the jewelry market, but mostly as buyers of expensive women's jewelry. Yet their role as exclusive purchasers of women's jewelry is beginning to shift, as the sales of fine jewelry for men virtually doubled from 2004 to 2006 to reach $6 billion, according to a new study published by Unity Marketing entitled the Jewelry and Watch Report, 2007.
"Jewelry designed for men used to be a step-child in the jewelry business, as compared to women's jewelry," said Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience. "But in 2006 the men's jewelry market reached a 10 percent share of the market, so jewelry marketers and retailers can't afford to ignore it any longer."
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The Luxury Market
Two demographic segments -- ultra-affluents and young affluents -- will lead the
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Luxury Marketers: That "Made in" Stamp Matters
New Unity Marketing study reveals how affluent consumers feel about where their luxury goods come from
May 2011 Stevens, PA -- In this time of the dollar weakening against international currencies, including the pound, the Euro, and the Canadian dollar, those who market luxury goods may be tempted to hold the line on price by switching their manufacturing operations to countries where production costs are lower.
But a new luxury trend report by Unity Marketing entitled, What Luxury Executives Need to Know about Where Their Products Are Manufactured: How to use "place" to sell more luxury goods, shows that such a cost-cutting move may be a mistake that damages your brand and drives away the very customers you seek. Nearly 70 percent of 1,321 luxury consumers surveyed (avg. income $287.2k) said the place of manufacture is important when considering a new purchase.
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