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Social Media, Notably Facebook, MySpace And Twitter, Could Be The Future Way This Generation Sends Greetings
February 4, 2010 Stevens, PA -- The prime market for stationery and greeting card marketers are young adults aged 25-to-34 years of age. Consumers in this age group spend 41 percent more than buyers aged 35-to-44 years, making these young adults the highest spending age group across all five stationery product categories included in a new study of the greeting card and stationery market from Unity Marketing.
But while over 80 percent of young adults, aged 24-to-34 years, purchased greeting cards in the past year and spent on average $85 on their card purchases, there is one category of greeting cards that they reject -- They are far less likely than consumers 35 years and older to send Christmas cards.
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The Luxury Market
Pam Danziger, Luxury Marketing Expert, And Greg Winston, Sales Guru, Team To Hel
Sparking interest in personalized greetings an opportunity for greeting card m
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Fewer consumers 'traded up' to luxury in 2009 as the share of aspirational luxury market consumers fell sharply
The growth burst that luxury marketers enjoyed due to aspirational consumers 'trading up' is over, as luxury marketers must now focus on the ultra-affluent consumers with high level of disposable income
Unity Marketing has just published its annual report on the state of the luxury market. The Luxury Report 2010: the Ultimate Guide to the Luxury Consumer Market, provides detail data about the purchase behavior and spending patterns of the nation's most affluent consumers from 2007 through 2009. In addition to its focus on historical shifts and trends in the luxury consumer market, it gives marketers a forward-look into the future trajectory of the luxury consumer that will transform the luxury market in 2010 and beyond.
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Products That Are Made in Italy Have Special Appeal to American Shoppers
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The Market For Jewelry And Watches Is Being Disrupted By Dramatic Shifts In The Consumer Mindset
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Luxury of Time, a Generational Perspective
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April Is National Card and Letter-Writing Month
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Affluents Feel More Positive About Their Financial Situation
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New Luxury Brands Rating Service Introduced By E-Poll Market Research In Partnership With Unity Marketing
