It is, apparently, obvious to managers that customer loyalty is important. But, it is not so evident when it comes to employees
My father had the same job for 52 years. He was a railroad engineer for the Chesapeake and Ohio railroad company. He started work in 1916 when he was 17 years old (He lied about his age) and fresh off the farm in Virginia. There was no such thing as leadership training. If you were the manager or supervisor in this business, you were the boss. Period! But, he loved his job. That is, he loved the work, his buddies, the excitement.
Back then railroading was kind of glamorous. It was hot, hard, dangerous work but it paid well and took you to all kinds of exotic places, like Cincinnati and Hinton, West Virginia. You seldom hear of this kind of corporate loyalty today. Teens and tweens sign their texts and tweets with a touchingly optimistic BFF (best friends forever) but we all know such relationships seldom last more than a few months (weeks, days, minutes, tweets). The same is true in the workplace.