Have you ever come across a successful business, on the face of it, looks really simple and straightforward?
You look at the website, at the marketing, and the products, and it seems like the winning formula is one that you could apply to your own business. Whatever they are doing can't be rocket science, so you won't have to be a genius to mimic it and get the same results.
So many people do this when setting up their business. They look at people who are getting the results in their business that they want in their own and think that it looks easy. It's pretty simple to copy what other people are doing, apply it to their own business, and watch the profits roll in. They tell themselves that they can figure it all out on their own. They are wrong.